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An Experimental Analysis of Gamification’s Impact on Customer Engagement and Retention in Subscription-Based Business Models Cover

An Experimental Analysis of Gamification’s Impact on Customer Engagement and Retention in Subscription-Based Business Models

Management of Organizations: Systematic Research
Volume 95 (2026): Issue 1 (June 2026)
By:  and    
Open Access
|Jun 2026
Authors

Authors

Khalil Israfilzade

khalil.israfilzade@vdu.lt

PhD, assistant professor at the Department of Marketing, Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania

Daraab Pathania

daraab.pathania@vdu.lt

Master of Marketing and International Commerce, Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania
DOI: https://doi.org/10.2478/mosr-2026-0005 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 79 - 102
Submitted on: Feb 8, 2026
Accepted on: Jun 1, 2026
Published on: Jun 27, 2026
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
gamification,
customer engagement,
customer retention,
subscription business models,
digital marketing,
behavioural economics
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2026 Khalil Israfilzade, Daraab Pathania, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 95 (2026): Issue 1 (June 2026)
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