References
- Fook, A. C. W., Dastane, O. (2021). Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis // Jindal Journal of Business Research. Vol. 10, No. 1, pp. 7–32. doi: 10.1177/22786821211000182
- Friedman, A. (2014). The Role of Visual Design in Game Design // Games and Culture. Vol. 10, No. 3, pp. 291–305. doi: 10.1177/1555412014559977
- Malhotra, G. (2021). Consumer Retention in Two-Wheeler Industry: A Moderated Mediation Model // Asia Pacific Journal of Marketing and Logistics. Vol. 34, No. 8, pp. 1681–1701. https://doi.org/10.1108/apjml-03-2021-0187
- Matsuoka, K. (2022). Effects of Revenue Management on Perceived Value, Customer Satisfaction, and Customer Loyalty // Journal of Business Research. Vol. 148, pp. 131–148. doi: 10.1016/j.jbusres.2022.04.052
- Morin, R., Léger, P.-M., Senecal, S., Bastarache-Roberge, M.-C., Lefèbrve, M., Fredette, M. (2016). The Effect of Game Tutorial: A Comparison Between Casual and Hardcore Gamers / In CHI PLAY Companion’16: Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play Companion Extended Abstracts, pp. 229–237. doi: 10.1145/2968120.2987730
- Paavilainen, J. (2020). Defining Playability of Games: Functionality, Usability, and Gameplay / In Proceedings of the 23rd International Conference on Academic Mindtrek, pp. 55–64. doi: 10.1145/3377290.3377309
- Park, K., Cha, M., Kwak, H., Chen, K. T. (2017). Achievement and Friends: Key Factors of Player Retention Vary Across Player Levels in Online Multiplayer Games / In WWW’17 Companion: Proceedings of the 26th International Conference on World Wide Web Companion, pp. 445–453. doi: 10.1145/3041021.3054176
- Peerdeman, P. (2010). Sound and Music in Games by Peter Peerdeman. Internet access: https://www.semanticscholar.org/paper/Sound-and-Music-in-Games-by-Peter-Peerdeman-Peerdeman/bc94d9346385cc767ab78805b19da1060d2ed329> [accessed May 10, 2024].
- Statista (2016). World of Warcraft Estimated Subscribers from 2015 to 2023. Internet access: <https://www.statista.com/statistics/276601/number-of-world-of-warcraft-subscribersby-quarter/> [accessed May 10, 2024].
- Strååt, B., Verhagen, H. (2018). Exploring Video Game Design and Player Retention – a Longitudinal Case Study / In Mindtrekʼ18: Proceedings of the 22nd International Academic Mindtrek Conference, pp. 39–48. doi: 10.1145/3275116.3275140