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The Impact of Videogame Elements in MMORPG on Consumer Retention Cover

The Impact of Videogame Elements in MMORPG on Consumer Retention

Management of Organizations: Systematic Research
Volume 91 (2024): Issue 1 (June 2024)
By: Mykyta Divieiev and  Viktorija Grigaliūnaitė  
Open Access
|Dec 2024
Authors

Authors

Mykyta Divieiev

diveev2001@gmail.com

Master in Business Management; Faculty of Economics and Management, Vytautas Magnus University, Lithuania

Viktorija Grigaliūnaitė

viktorija.grigaliunaite@vdu.lt

PhD, associate professor at the Faculty of Economics and Management, Vytautas Magnus University, Lithuania
DOI: https://doi.org/10.2478/mosr-2024-0002 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 23 - 36
Submitted on: May 30, 2024
Accepted on: Aug 30, 2024
Published on: Dec 8, 2024
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
casual players,
hardcore players,
consumer retention,
videogame elements
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2024 Mykyta Divieiev, Viktorija Grigaliūnaitė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 91 (2024): Issue 1 (June 2024)
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