The Impact of Internal Employer Branding on Employee Engagement and Retention

Raimonda Alonderienė; Julija Urbelė

doi:10.2478/mosr-2024-0001

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The Impact of Internal Employer Branding on Employee Engagement and Retention

Management of Organizations: Systematic Research

Volume 91 (2024): Issue 1 (June 2024)

By: Raimonda Alonderienė and Julija Urbelė

Open Access

|Dec 2024

Abstract

The goal of this research is to identify the impact of IEB on employee engagement and retention in IT companies. The quantitative research involved 203 IT professionals. The significant relationship between IEB, employee engagement, employee retention and social identity was revealed. The study showed that employee engagement is mostly affected by the following dimensions of IEB: organizational values, rewards and recognition, while in addition, internal communication has a positive effect on employee retention.

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Articles in this issue

DOI: https://doi.org/10.2478/mosr-2024-0001 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142

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Language: English

Page range: 1 - 22

Submitted on: Aug 25, 2023

Accepted on: Aug 30, 2024

Published on: Dec 8, 2024

Published by: Vytautas Magnus University, Faculty of Economics and Management

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

employee retention,

employee engagement,

internal employer branding (IEB),

social identity

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Human resources, labor practice, job and career

© 2024 Raimonda Alonderienė, Julija Urbelė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 91 (2024): Issue 1 (June 2024)