Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior
Authors
Arvydas Petras Bakanauskas
professor at the Faculty of Economics and Management, Marketing Department, Vytautas Magnus University, Lithuania
Edita Kondrotienė
Faculty of Economics and Management, Vytautas Magnus University, Lithuania
Edita Jezukevičienė
researcher at the Institute of Educational Research, Vytautas Magnus University, Lithuania
Language: English
Page range: 43 - 66
Submitted on: Mar 17, 2022
Accepted on: Aug 10, 2022
Published on: Oct 18, 2022
Published by: Vytautas Magnus University
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
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© 2022 Arvydas Petras Bakanauskas, Edita Kondrotienė, Edita Jezukevičienė, published by Vytautas Magnus University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.