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Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis Cover

Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis

Marketing of Scientific and Research Organizations
Volume 52 (2024): Issue 2 (June 2024)
By: Konrad Biercewicz,  Katarzyna Włodarczyk and  Małgorzata Wiścicka-Fernando  
Open Access
|Jun 2024

Authors

Konrad Biercewicz

konrad.biercewicz@usz.edu.pl

Institute of Management, Faculty of Economics, Finance and Management, University of Szczecin, Szczecin, Poland

Katarzyna Włodarczyk

katarzyna.wlodarczyk@usz.edu.pl

Institute of Management, Faculty of Economics, Finance and Management, University of Szczecin, Szczecin, Poland

Małgorzata Wiścicka-Fernando

malgorzata.wiscicka-fernando@usz.edu.pl

Institute of Management, Faculty of Economics, Finance and Management, University of Szczecin, Szczecin, Poland
DOI: https://doi.org/10.2478/minib-2024-0012 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 105 - 128
Submitted on: Nov 30, 2023
|
Accepted on: Apr 17, 2024
|
Published on: Jun 25, 2024
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
consumer,
emotion,
Virtual Reality,
VOSviewer,
merchandising,
bibliometric analysis
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2024 Konrad Biercewicz, Katarzyna Włodarczyk, Małgorzata Wiścicka-Fernando, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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