Volume 52 (2024): Issue 2 (Jun 2024)

Open Access

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Marketing of Scientific and Research Organizations

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6 articles

Open Access

|Jun 2024

How New Digital-Based Service Offers Change Consumer Practices: A Theory of Social Practise (TSP) Approach

Ryszard Kłeczek , Mirosława Pluta-Olearnik and Anetta Pukas

Open Access

|Jun 2024

Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions

Joern Redler and Petra Morschheuser

Open Access

|Jun 2024

Emotional Determinants of Snack Consumption by Polish Consumers

Ewa Jerzyk , Mirosława Kaczmarek , Dobrosława Mruk-Tomczak and Natalia Gluza

Open Access

|Jun 2024

Responsible Innovation in E-Health Care: Empowering Patients with Emerging Technologies

Dariusz M. Trzmielak , Ilona Lipka-Matusiak and Elin Oftedal

Open Access

|Jun 2024

Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success

Ludmiła Walaszczyk

Open Access

|Jun 2024

Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis

Konrad Biercewicz , Katarzyna Włodarczyk and Małgorzata Wiścicka-Fernando

eISSN: 2353-8414|ISSN: 2353-8503|Language: English|Publication frequency: 4 times per year

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

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Volume 52 (2024): Issue 2 (Jun 2024)

All volumes and issues in this journal

Volume 56 (2025)

Volume 55 (2025)

Volume 54 (2024)

Volume 53 (2024)

Volume 52 (2024)

Volume 51 (2024)

Volume 50 (2023)

Volume 49 (2023)

Volume 48 (2023)

Volume 47 (2023)

Volume 46 (2022)

Volume 45 (2022)

Volume 44 (2022)

Volume 43 (2022)

Volume 42 (2021)

Volume 41 (2021)

Volume 40 (2021)

Volume 39 (2021)

Volume 38 (2020)

Volume 37 (2020)

Volume 36 (2020)

Volume 35 (2020)

Volume 34 (2019)

Volume 33 (2019)

Volume 32 (2019)

Volume 31 (2019)

Volume 30 (2018)

Volume 29 (2018)

Volume 27 (2018)

Volume 26 (2017)

Volume 25 (2017)

Volume 24 (2017)

Volume 23 (2017)

Volume 22 (2016)

Volume 21 (2016)

Volume 20 (2016)

Volume 19 (2016)

Volume 18 (2015)

Volume 17 (2015)

Volume 16 (2015)

Volume 15 (2015)