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Volume 49 (2023): Issue 3 (Sep 2023)

Open Access
Journal detailsArticles & issues
Marketing of Scientific and Research Organizations
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Issue 3 (September 2023)

7 articles
Open Access
|Sep 2023
Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria
Cosmas Anayochukwu Nwankwo and  MacDonald Isaac Kanyangale  
Open Access
|Sep 2023
Digital Transformation in Health Care and Its Marketing Dimension
Iwona Czerska  
Open Access
|Sep 2023
Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
Bogdan Gregor and  Aneta Olejniczak  
Open Access
|Sep 2023
Mapping Research on User-Generated Content in the Service Sector — A Bibliometric Analysis
Elżbieta Wąsowicz-Zaborek  
Open Access
|Sep 2023
The Dynamism of the Environment — The Impact on Service Company Competitive Advantage from a CRM Dynamic Capabilities Perspective
Anetta Pukas  
Open Access
|Sep 2023
Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project
Ewa Prymon-Ryś  
Open Access
|Sep 2023
New Product Development from the Perspective of Creating a Competitive Advantage
Dariusz Dąbrowski