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Volume 32 (2019): Issue 2 (June 2019) Cover

Volume 32 (2019): Issue 2 (Jun 2019)

Marketing of Scientific and Research Organizations
Open Access
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Issue 2 (June 2019)

9 articles
Open Access
|Oct 2019
Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm
Daniel Adrian Doss,  Russ Henley,  Qiuqi Hong and  Trey Pickett  
Open Access
|Oct 2019
Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities
Helena Rachwał  
Open Access
|Oct 2019
How can we attract and keep young talents in the science sector? Work satisfaction and the inclination to change your workplace
Marzena Feldy  
Open Access
|Oct 2019
Marketing for Science Based Organizations Perspectives and Questions
William Bradley Zehner and  Jacquelyn Anne Zehner  
Open Access
|Oct 2019
Building a Strategy for the Development of a University using the Methodology of Strategic Sessions on the Example of the Academy of Fine Arts in Łódź
Piotr Mikosik  
Open Access
|Oct 2019
Associations with the University as an Employer in the Years 2016–2019 — Young Potential Employees Perspective
Agnieszka Izabela Baruk  
Open Access
|Oct 2019
Evaluation of the Marketing Communication of Scientific Units in the Context of Cooperation with the Sector of small and Medium Enterprises in Lodz Region
Sławomir Milczarek and  Magdalena Grębosz-Krawczyk  
Open Access
|Oct 2019
Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality
S.T. Markun Hanjaya,  S. Kom Kenny and  S.S. S.E. Freddy Gunawan  
Open Access
|Oct 2019
The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations
Agnieszka Izabela Baruk and  Anna Goliszek  
eISSN: 2353-8414|ISSN: 2353-8503|Language: English|Publication frequency: 4 times per year
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research
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