Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis

Biercewicz, Konrad; Włodarczyk, Katarzyna; Wiścicka-Fernando, Małgorzata

doi:10.2478/minib-2024-0012

Abstract

This study conducts a bibliometric analysis to explore the relationship between consumer emotions and purchase preferences within a Virtual Reality (VR) environment. Utilizing data from the Web of Science and Scopus databases, the research employs a structured literature review (SLR) approach to identify and analyze relevant academic literature. Custom queries were used to extract data on specific keywords, titles, and abstracts, which were then processed using VOSviewer software to generate bibliometric maps. The findings highlight significant but fragmented coverage of the intersection between VR and consumer emotions, underscoring a gap in integrated studies within this domain. The study identifies distinct research clusters in VR applications, including user experience and cognitive load, and emphasizes the need for further interdisciplinary research to enhance understanding and practical application of VR in influencing consumer behavior and emotions. This analysis provides valuable insights for academics and practitioners aiming to leverage VR for improved consumer engagement and decision-making.

References

Achar, C., So, J., Agrawal, N., & Duhachek, A. (2016). What we feel and why we buy: The influence of emotions on consumer decision-making. Current Opinion in Psychology, 10, 166–170. https://doi.org/10.1016/j.copsyc.2016.01.009
Search in Google Scholar Back to article
Alsharif, A. H., Md Salleh, N. Z., & Baharun, R. (2021). To Better Understand the Role of Emotional Processes in Decision-Making. International Journal of Academic Research in Economics and Management Sciences, 10(2), 49–67. https://doi.org/10.6007/IJAREMS/v10-i2/9883
Search in Google Scholar Back to article
Amin Ul Haq, M., & Abbasi, S. (2016). Indirect Impact of Hedonic Consumption and Emotions on Impulse Purchase Behavior: A Double Mediation Model. Journal of Management Sciences, 3, 108–122. https://doi.org/10.20547/jms.2014.1603202
Search in Google Scholar Back to article
Arcidiacono, D. (2011). Consumer rationality in a multidisciplinary perspective. The Journal of Socio-Economics, 40(5), 516–522. https://doi.org/10.1016/j.socec.2011.01.003
Search in Google Scholar Back to article
Babin, B. J., & Harris, E. G. (2023). CB Consumer Behaviour (3rd ed.). Cengage Canada.
Search in Google Scholar Back to article
Banyte, J., Rutelione, A., Gadeikiene, A., & Belkeviciute, J. (2016). Expression of Irrationality in Consumer Behaviour: Aspect of Price Perception. Engineering Economics, 27(3), Article 3. https://doi.org/10.5755/j01.ee.27.3.14318
Search in Google Scholar Back to article
Bell, H. (2011). A Contemporary Framework for Emotions in Consumer Decision-Making: Moving Beyond Traditional Models (SSRN Scholarly Paper 2340213). https://papers.ssrn.com/abstract=2340213
Search in Google Scholar Back to article
Biercewicz, K., & Sulich, A. (2022). The ecological games in environmental education: A bibliometric analysis. In E. Ardieli (Ed.). Proceedings of the 5th International Scientific Conference Development and Administration of Border Areas of the Czech Republic and Poland - Support for Sustainable Development, RASPO 2022. Technical University of Ostrava, 2022, pp. 74–81.
Search in Google Scholar Back to article
Bist, S. S., & Mehta, N. (2023). Positioning through visual merchandising: Can multi-brand outlets do it? Asia Pacific Management Review, 28(3), 267–275. https://doi.org/10.1016/j.apmrv.2022.10.004
Search in Google Scholar Back to article
Bruce, M., & Cooper, R. (1997). Marketing and Design Management (1st ed.). Thomson Learning.
Search in Google Scholar Back to article
Buchanan, L., Simmons, C. J., & Bickart, B. A. (1999). Brand Equity Dilution: Retailer Display and Context Brand Effects. Journal of Marketing Research, 36(3), 345–355. https://doi.org/10.1177/002224379903600304
Search in Google Scholar Back to article
Ceccacci, S., Generosi, A., Giraldi, L., & Mengoni, M. (2018). An Emotion Recognition System for monitoring Shopping Experience. Proceedings of the 11th PErvasive Technologies Related to Assistive Environments Conference, 102–103. https://doi.org/10.1145/3197768.3201518
Search in Google Scholar Back to article
Chitturi, R. (2009). Emotions by Design: A Consumer Perspective. International Journal of Design, 3(2), 7–17.
Search in Google Scholar Back to article
Cruz, C. M. L., Medeiros, J. F. D., Hermes, L. C. R., Marcon, A., & Marcon, É. (2016). Neuromarketing and the advances in the consumer behaviour studies: A systematic review of the literature. International Journal of Business and Globalisation, 17(3), 330–351. https://doi.org/10.1504/IJBG.2016.078842
Search in Google Scholar Back to article
Curtis, T., Arnaud, A., & Waguespack, B. P. (2017). Advertising Effect on Consumer Emotions, Judgements, and Purchase Intent. Asian Journal of Business Research, 7(2), 57. https://doi.org/10.14707/ajbr.170037
Search in Google Scholar Back to article
Das, G., & Varshneya, G. (2017). Consumer emotions: Determinants and outcomes in a shopping mall. Journal of Retailing and Consumer Services, 38, 177–185. https://doi.org/10.1016/j.jretconser.2017.06.008
Search in Google Scholar Back to article
Dash, B., Swain, D., & Swain, D. (2016). A Pragmatic Delineation on Cache Bypass Algorithm in Last-Level Cache (LLC). In H. S. Behera & D. P. Mohapatra (Eds.), Computational Intelligence in Data Mining – Volume 2 (vol. 411, pp. 37–45). Springer India. https://doi.org/10.1007/978-81-322-2731-1_4
Search in Google Scholar Back to article
Dash, M., Sharma, K., & Lakhani, A. (2018). Impulse purchase and impulse non-purchase in apparel retail outlets in shopping malls. International Journal of Marketing and Business Communication, 7(2), 9–13. https://doi.org/10.13140/RG.2.2.12576.94723
Search in Google Scholar Back to article
Davies, B. J., & Ward, P. (2005). Exploring the connections between visual merchandising and retail branding: An application of facet theory. International Journal of Retail & Distribution Management, 33(7), 505–513. https://doi.org/10.1108/09590550510605578
Search in Google Scholar Back to article
Dawson, S., Bloch, P., & Ridgway, N. (1990). Shopping Motives, Emotional States, and Retail Outcomes. Journal of Retailing, 58, 34–57.
Search in Google Scholar Back to article
de Mooij, M. (2019). Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Sage Publications.
Search in Google Scholar Back to article
Donnellan, J. (1996). Merchandise Buying and Management. Fairchild Publications.
Search in Google Scholar Back to article
East, R., Lomax, W., Willson, G., & Harris, P. (1994). Decision Making and Habit in Shopping Times. European Journal of Marketing, 28(4), 56–71. https://doi.org/10.1108/03090569410061196
Search in Google Scholar Back to article
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2003). Empirical testing of a model of online store atmospherics and shopper responses. Psychology & Marketing, 20(2), 139–150. https://doi.org/10.1002/mar.10064
Search in Google Scholar Back to article
Eysenck, M. (2012). Attention and Arousal: Cognition and Performance. Springer Science & Business Media.
Search in Google Scholar Back to article
Fill, C. (2009). Marketing communications: Interactivity, communities and content. Pearson Education.
Search in Google Scholar Back to article
Foxall, G. (2017). Behavioral Economics in Consumer Behavior Analysis. The Behavior Analyst, 40(1) 15–28. https://doi.org/10.1007/s40614-017-0127-4
Search in Google Scholar Back to article
Foxall, G. R. (2011). Brain, Emotion, and Contingency in the Explanation of Consumer Behaviour. In G. P. Hodgkinson & J. K. Ford (Eds.), International review of industrial and organizational psychology (pp. 47–91). John Wiley & Sons, Ltd. https://doi.org/10.1002/9781119992592.ch2
Search in Google Scholar Back to article
Furnham, A., & Milner, R. (2013). The impact of mood on customer behavior: Staff mood and environmental factors. Journal of Retailing and Consumer Services, 20(6), 634–641. https://doi.org/10.1016/j.jretconser.2013.06.001
Search in Google Scholar Back to article
Gabriel, Y., & Lang, T. (2006). The Unmanageable Consumer. SAGE.
Search in Google Scholar Back to article
Gaczek, P. (2016). Emocje czy rozum? Co kształtuje decyzje zakupowe nabywców? [Emotions or Reason? What Shapes Consumer Purchase Decisions]. In K. Pająk (Ed.) Innowacyjność wyzwaniem dla współczesnej gospodarki (pp. 251–262). [in Polish].
Search in Google Scholar Back to article
Gaur, S. S., Herjanto, H., & Makkar, M. (2014). Review of emotions research in marketing, 2002–2013. Journal of Retailing and Consumer Services, 21(6), 917–923. https://doi.org/10.1016/j.jretconser.2014.08.009
Search in Google Scholar Back to article
Gerrig, R. J., Zimbardo, P. G., Campbell, A. J., Cumming, S. R., & Wilkes, F. J. (2015). Psychology and Life. Pearson Higher Education AU.
Search in Google Scholar Back to article
Geuens, M., De Pelsmacker, P., & Faseur, T. (2011). Emotional advertising: Revisiting the role of product category. Journal of Business Research, 64(4), 418–426. https://doi.org/10.1016/j.jbusres.2010.03.001
Search in Google Scholar Back to article
Gorbatkow, A. A. (2002). Zależność relacji między pozytywnymi i negatywnymi emocjami od poziomu rozwoju podmiotowego jednostki [Efficiency as a Moderator of Correlations Between Positive and Negative Emotions]. Czasopismo Psychologiczne, 8(1), 49–64. [in Polish].
Search in Google Scholar Back to article
Grigorios, L., Magrizos, S., Kostopoulos, I., Drossos, D., & Santos, D. (2022). Overt and covert customer data collection in online personalized advertising: The role of user emotions. Journal of Business Research, 141, 308–320. https://doi.org/10.1016/j.jbusres.2021.12.025
Search in Google Scholar Back to article
Groeppel-Klein, A. (2005). Arousal and consumer in-store behavior. Brain Research Bulletin, 67(5), 428–437. https://doi.org/10.1016/j.brainresbull.2005.06.012
Search in Google Scholar Back to article
Guo, J., Wang, X., & Wu, Y. (2020). Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions. Journal of Retailing and Consumer Services, 52, 101891. https://doi.org/10.1016/j.jretconser.2019.101891
Search in Google Scholar Back to article
Gurgu, E., Gurgu, I.-A., & Tonis, R. B. M. (2020). Neuromarketing for a better understanding of consumer needs and emotions. Independent Journal of Management & Production, 11(1), Article 1. https://doi.org/10.14807/ijmp.v11i1.993
Search in Google Scholar Back to article
Halkias, G. (2015). Mental representation of brands: A schema-based approach to consumers' organization of market knowledge. Journal of Product & Brand Management, 24(5), 438–448. https://doi.org/10.1108/JPBM-02-2015-0818
Search in Google Scholar Back to article
Hamelin, N., Moujahid, O. E., & Thaichon, P. (2017). Emotion and advertising effectiveness: A novel facial expression analysis approach. Journal of Retailing and Consumer Services, 36, 103–111. https://doi.org/10.1016/j.jretconser.2017.01.001
Search in Google Scholar Back to article
Hansen, F., & Christensen, S. R. (2007). Emotions, Advertising and Consumer Choice. Copenhagen Business School Press DK.
Search in Google Scholar Back to article
Hirschman, E. C., & Stern, B. B. (1999). The Roles of Emotion in Consumer Research. ACR North American Advances, NA-26. https://www.acrwebsite.org/volumes/8216/volumes/v26/NA-26/full
Search in Google Scholar Back to article
Hui, S. K., Inman, J. J., Huang, Y., & Suher, J. (2013). The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies. Journal of Marketing, 77(2), 1–16. https://doi.org/10.1509/jm.11.0436
Search in Google Scholar Back to article
Hursh, S. R. (2014). Behavioral economics and the analysis of consumption and choice. In The Wiley Blackwell handbook of operant and classical conditioning (pp. 275–305). Wiley Blackwell. https://doi.org/10.1002/9781118468135.ch12
Search in Google Scholar Back to article
Iberahim, H., Zureena, Z. N. A., Adila, R. A. S. R. N., & Quraisyiah, R. S. (2018). Determinants of Customer Impulse Buying Behavior at Product Specialist Fashion Retail Stores. Journal of Economic & Management Perspectives, 12(1), 538–544. https://www.proquest.com/docview/2266300723/abstract/BF2E862FE0F34B36PQ/1
Search in Google Scholar Back to article
Ishak, F., & Abd Ghani, N. H. (2013). A review of the literature on brand loyalty and customer loyalty. Conference on Business Management Research (pp. 186–198). https://repo.uum.edu.my/id/eprint/16316/
Search in Google Scholar Back to article
Izard, C. E. (1991). The Psychology of Emotions. Springer Science & Business Media.
Search in Google Scholar Back to article
Jain, R., Aagja, J., & Bagdare, S. (2017). Customer experience – a review and research agenda. Journal of Service Theory and Practice, 27(3), 642–662. https://doi.org/10.1108/JSTP-03-2015-0064
Search in Google Scholar Back to article
Kim, H. S., & Lee, J. H. (2017). Neuro-scientific Approach to Fashion Visual Merchandising – Comparison of Brain Activation to Positive/Negative VM in Fashion Store Using fNIRS. Journal of the Korean Society of Clothing and Textiles, 41(02), 254–265. https://doi.org/10.5850/JKSCT.2017.41.2.254
Search in Google Scholar Back to article
Kim, J., & Gupta, P. (2012). Emotional expressions in online user reviews: How they influence consumers' product evaluations. Journal of Business Research, 65(7), 985–992. https://doi.org/10.1016/j.jbusres.2011.04.013
Search in Google Scholar Back to article
Kruszewska, A. (2018). Emocje, uczucia i społeczne zachowania emocjonalne dzieci na progu szkolnym: Z teorii i badań [Emotions, Feelings, and Social Emotional Behaviors of Children at the School Threshold: From Theory and Research]. Akka. [in Polish].
Search in Google Scholar Back to article
Laermans, R. (1993). Learning to Consume: Early Department Stores and the Shaping of the Modern Consumer Culture (1860–1914). Theory, Culture & Society, 10(4), 79–102. https://doi.org/10.1177/026327693010004005
Search in Google Scholar Back to article
Laros, F. J. M., & Steenkamp, J.-B. E. M. (2005). Emotions in consumer behavior: A hierarchical approach. Journal of Business Research, 58(10), 1437–1445. https://doi.org/10.1016/j.jbusres.2003.09.013
Search in Google Scholar Back to article
Larson, J. S., Bradlow, E. T., & Fader, P. S. (2005). An exploratory look at supermarket shopping paths. International Journal of Research in Marketing, 22(4), 395–414. https://doi.org/10.1016/j.ijresmar.2005.09.005
Search in Google Scholar Back to article
Le, D., Pratt, M., Wang, Y., Scott, N., & Lohmann, G. (2020). How to win the consumer's heart? Exploring appraisal determinants of consumer pre-consumption emotions. International Journal of Hospitality Management, 88, 102542. https://doi.org/10.1016/j.ijhm.2020.102542
Search in Google Scholar Back to article
Levy, M., & Weitz, B. A. (2001). Retailing Management. Irwin/McGraw-Hill.
Search in Google Scholar Back to article
Li, H., Qi, R., Liu, H., Meng, F., & Zhang, Z. (2021). Can time soften your opinion? The influence of consumer experience valence and review device type on restaurant evaluation. International Journal of Hospitality Management, 92, 102729. https://doi.org/10.1016/j.ijhm.2020.102729
Search in Google Scholar Back to article
Matušínská, K., & Zapletalová, Š. (2021). Rational and emotional aspects of consumer behaviour. Forum Scientiae Oeconomia, 9(2), Article 2. https://doi.org/10.23762/FSO_VOL9_NO2_5
Search in Google Scholar Back to article
McDonald, W. J. (1994). Time use in shopping: The role of personal characteristics. Journal of Retailing, 70(4), 345–365. https://doi.org/10.1016/0022-4359(94)90004-3
Search in Google Scholar Back to article
Mostafa, R. B., & Kasamani, T. (2020). Brand experience and brand loyalty: Is it a matter of emotions? Asia Pacific Journal of Marketing and Logistics, 33(4), 1033–1051. https://doi.org/10.1108/APJML-11-2019-0669
Search in Google Scholar Back to article
Mruk, H. (2017). Zachowania konsumentów w świetle ekonomii behawioralnej [Consumer behavior in the light of behavioral economics]. Studia Ekonomiczne, 312, 82–95. [in Polish].
Search in Google Scholar Back to article
Mullen, B., & Johnson, C. (2013). The Psychology of Consumer Behavior. Psychology Press.
Search in Google Scholar Back to article
Nageswaran, L., Cho, S.-H., & Scheller-Wolf, A. A. (2019). Consumer Return Policies in Omnichannel Operations (SSRN Scholarly Paper 3046206). https://doi.org/10.2139/ssrn.3046206
Search in Google Scholar Back to article
Niedzielska, A. (2016). Emotions on Marketing in the Light of Theoretical Deliberations and Results of Qualitative Research. Marketing i Zarządzanie, 45, 327–337. https://doi.org/10.18276/miz.2016.45-29
Search in Google Scholar Back to article
Nobbs, K., Foong, K. M., & Baker, J. (2015). An exploration of fashion visual merchandising and its role as a brand positioning device. Journal of Global Fashion Marketing, 6(1), 4–19. https://doi.org/10.1080/20932685.2014.971491
Search in Google Scholar Back to article
Nobbs, K., McColl, J., & Shearer, L. (2011). An exploratory study into the strategic significance of visual merchandising: The case of vintage fashion retailing. In M. Pedroni (Ed.) From Production to Consumption: The Cultural Industry of Fashion. Inter-Disciplinary Press.
Search in Google Scholar Back to article
Novak, T. P., & Hoffman, D. L. (2009). The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition. Journal of Consumer Research, 36(1), 56–72. https://doi.org/10.1086/596026
Search in Google Scholar Back to article
Olney, T. J., Holbrook, M. B., & Batra, R. (1991). Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time. Journal of Consumer Research, 17(4), 440–453. https://doi.org/10.1086/208569
Search in Google Scholar Back to article
Olson, D., Russell, C. S., & Sprenkle, D. H. (2014). Circumplex Model: Systemic Assessment and Treatment of Families. Routledge.
Search in Google Scholar Back to article
Otamendi, F., & Sutil Martín, D. L. (2020). The Emotional Effectiveness of Advertisement. Frontiers in Psychology, 11. https://www.frontiersin.org/articles/10.3389/fpsyg.2020.02088
Search in Google Scholar Back to article
Park, H. H., Jeon, J. O., & Sullivan, P. (2015). How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention? The International Review of Retail, Distribution and Consumer Research, 25(1), 87–104. https://doi.org/10.1080/09593969.2014.918048
Search in Google Scholar Back to article
Parker, K. W. (2003). Sign Consumption in the 19th-Century Department Store: An Examination of Visual Merchandising in the Grand Emporiums (1846–1900). Journal of Sociology, 39(4), 353–371. https://doi.org/10.1177/0004869003394003
Search in Google Scholar Back to article
Patrzałek, W. (Ed.). (2016). Konsumpcja jako forma komunikacji społecznej: Nowe paradygmaty i konteksty badawcze [Consumption as a Form of Social Communication: New Paradigms and Research Contexts]. Wydawnictwo Uniwersytetu Ekonomicznego. [in Polish].
Search in Google Scholar Back to article
Petrosky-Nadeau, N., Wasmer, E., & Zeng, S. (2016). Shopping time. Economics Letters, 143, 52–60. https://doi.org/10.1016/j.econlet.2016.02.003
Search in Google Scholar Back to article
Pluta-Olearnik, M., & Szulga, P. (2022). The Importance of Emotions in Consumer Purchase Decisions – A Neuromarketing Approach. Marketing of Scientific and Research Organizations, 44(2), 87–104. https://doi.org/10.2478/minib-2022-0010
Search in Google Scholar Back to article
Poels, K., & Dewitte, S. (2019). The role of emotions in advertising: A call to action. Journal of Advertising, 48(1), 81–90. https://doi.org/10.1080/00913367.2019.1579688
Search in Google Scholar Back to article
Rasmussen, A. S., & Berntsen, D. (2009). Emotional valence and the functions of autobiographical memories: Positive and negative memories serve different functions. Memory & Cognition, 37(4), 477–492. https://doi.org/10.3758/MC.37.4.477
Search in Google Scholar Back to article
Reed, D. D., Niileksela, C. R., & Kaplan, B. A. (2013). Behavioral economics: A tutorial for behavior analysis in practice. Behavior Analysis in Practice, 6(1), 34–54.
Search in Google Scholar Back to article
Reisenzein, R. (1994). Pleasure-arousal theory and the intensity of emotions. Journal of Personality and Social Psychology, 67(3), 525–539. https://doi.org/10.1037/0022-3514.67.3.525
Search in Google Scholar Back to article
Reisenzein, R. (2007). What is a definition of emotion? And are emotions mental-behavioral processes? Social Science Information, 46(3), 424–428. https://doi.org/10.1177/05390184070460030110
Search in Google Scholar Back to article
Richard, B., Zynep, G.-C., & Joseph, P. (2002). The Social Psychology Of Consumer Behaviour. McGraw-Hill Education (UK).
Search in Google Scholar Back to article
Richardson Bareham, J. (2004). Can consumers be predicted or are they unmanageable? International Journal of Contemporary Hospitality Management, 16(3), 159–165. https://doi.org/10.1108/09596110410531140
Search in Google Scholar Back to article
Robbins, T. W., & Everitt, B. J. (1995). Arousal systems and attention. In The cognitive neurosciences (pp. 703–720). The MIT Press.
Search in Google Scholar Back to article
Rodgers, S., & Thorson, E. (2012). Advertising Theory. Routledge.
Search in Google Scholar Back to article
Russell, J. A. (1980). A circumplex model of affect. Journal of Personality and Social Psychology, 39(6), 1161–1178. https://doi.org/10.1037/h0077714
Search in Google Scholar Back to article
Schiffman, L., O'Cass, A., Paladino, A., & Carlson, J. (2013). Consumer Behaviour. Pearson Higher Education AU.
Search in Google Scholar Back to article
Soscia, I. (2013). Emotions and Consumption Behaviour. Edward Elgar Publishing.
Search in Google Scholar Back to article
Spanjaard, D., Young, L., & Freeman, L. (2014). Emotions in supermarket brand choice: A multi-method approach. Qualitative Market Research: An International Journal, 17(3), 209–224. https://doi.org/10.1108/QMR-10-2012-0049
Search in Google Scholar Back to article
Swanson, K. K., & Everett, J. C. (2015). Promotion in the merchandising environment. Bloomsbury Publishing USA.
Search in Google Scholar Back to article
Syaekhoni, M. A., Lee, C., & Kwon, Y. S. (2018). Analyzing customer behavior from shopping path data using operation edit distance. Applied Intelligence, 48(8), 1912–1932. https://doi.org/10.1007/s10489-016-0839-2
Search in Google Scholar Back to article
Szymańska, K. (2017). Determinanty zachowań klientów w miejscu sprzedaży – wstępne wyniki badań [Determinants of Customer Behavior at the Point of Sale – Preliminary Research Results]. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 489, 416–426. [in Polish].
Search in Google Scholar Back to article
Thayer, R. E. (1990). The Biopsychology of Mood and Arousal. Oxford University Press.
Search in Google Scholar Back to article
Thayer, R. E., & McNally, R. J. (1992). The Biopsychology of Mood and Arousal. Cognitive and Behavioral Neurology, 5(1), 65.
Search in Google Scholar Back to article
Trevisan, E. (2016). The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy. Routledge.
Search in Google Scholar Back to article
Vainikka, B. (2015). Psychological Factors Influencing Consumer Behaviour. (Bachelor's thesis). Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu). http://www.theseus.fi/handle/10024/96405
Search in Google Scholar Back to article
Valecha, H., Varma, A., Khare, I., Sachdeva, A., & Goyal, M. (2018). Prediction of Consumer Behaviour using Random Forest Algorithm. 2018 5th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering (UPCON), 1–6. https://doi.org/10.1109/UPCON.2018.8597070
Search in Google Scholar Back to article
Verduyn, P., Mechelen, I. V., & Frederix, E. (2012). Determinants of the shape of emotion intensity profiles. Cognition and Emotion, 26(8), 1486–1495. https://doi.org/10.1080/02699931.2012.662152
Search in Google Scholar Back to article
Virvilaitė, R., Saladienė, V., & Žvinklytė, J. (2011). The Impact of external and internal stimuli on impulsive purchasing. Ekonomika Ir Vadyba, 16, 1329–1336.
Search in Google Scholar Back to article
Wang, S., Cheah, J.-H., & Lim, X.-J. (2023). Online shopping cart abandonment: A review and research agenda. International Journal of Consumer Studies, 47(2), 453–473. https://doi.org/10.1111/ijcs.12876
Search in Google Scholar Back to article
Wang, X., Guo, J., Wu, Y., & Liu, N. (2019). Emotion as signal of product quality: Its effect on purchase decision based on online customer reviews. Internet Research, 30(2), 463–485. https://doi.org/10.1108/INTR-09-2018-0415
Search in Google Scholar Back to article
Waszkiewicz-Raviv, A., Jasiewicz, J., & Jupowicz-Ginalska, A. (2018). Walencja emocjonalna online. Kompetencje cyfrowe a pomiar reakcji emocjonalnych w świetle badań jakościowych i biometrycznych [Emotional Valence Online: Digital Competencies and Measurement of Emotional Reactions in the Light of Qualitative and Biometric Research]. Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura, 4(10), 114–124. [in Polish]. https://doi.org/10.24917/20837275.10.4.9
Search in Google Scholar Back to article
Watson, L., & Spence, M. T. (2007). Causes and consequences of emotions on consumer behaviour: A review and integrative cognitive appraisal theory. European Journal of Marketing, 41(5/6), 487–511. https://doi.org/10.1108/03090560710737570
Search in Google Scholar Back to article
Weinberg, P., & Gottwald, W. (1982). Impulsive consumer buying as a result of emotions. Journal of Business Research, 10(1), 43–57. https://doi.org/10.1016/0148-2963(82)90016-9
Search in Google Scholar Back to article
Wheeler, S. C., Petty, R. E., & Bizer, G. Y. (2005). Self-Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration. Journal of Consumer Research, 31(4), 787–797. https://doi.org/10.1086/426613
Search in Google Scholar Back to article
Williams, P., Hung, I. W., Mukhopadhyay, A., Pieters, R., Zhou, X., Wildschut, T., Sedikides, C., Shi, K., Feng, C., Mogilner, C., Aaker, J., Kamvar, S. D., Di Muro, F., & Murray, K. B. (2014). Emotions and Consumer Behavior. Journal of Consumer Research, 40(5), viii–xi. https://doi.org/10.1086/674429
Search in Google Scholar Back to article
Xie, C., Chiang, C.-Y., Xu, X., & Gong, Y. (2023). The impact of buy-online-and-return-in-store channel integration on online and offline behavioral intentions: The role of offline store. Journal of Retailing and Consumer Services, 72, 103227. https://doi.org/10.1016/j.jretconser.2022.103227
Search in Google Scholar Back to article
Yi, S., & Jai, T. (2020). Impacts of consumers' beliefs, desires and emotions on their impulse buying behavior: Application of an integrated model of belief-desire theory of emotion. Journal of Hospitality Marketing & Management, 29(6), 662–681. https://doi.org/10.1080/19368623.2020.1692267
Search in Google Scholar Back to article
Zalega, T. (2015). Ekonomia behawioralna jako nowy nurt ekonomii – Zarys problematyki [Behavioral Economics as a New Trend in Economics – An Outline of the Problem]. Studia i Materiały / Wydział Zarządzania. Uniwersytet Warszawski, 1, 7–22. [in Polish]. https://doi.org/10.7172/1733-9758.2015.18.1
Search in Google Scholar Back to article
Zaltman, G., & Zaltman, L. H. (2008). Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers. Harvard Business Press.
Search in Google Scholar Back to article