Emotional Determinants of Snack Consumption by Polish Consumers
Authors
Poznań University of Economics and Business, Department of Marketing Strategies, Poznań, Poland
miroslawa.kaczmarek@ue.poznan.pl
Poznań University of Economics and Business, Department of Market Research and Services, Al. Niepodległości 10, Poznań, Poland
dobroslawa.mruk-tomczak@ue.poznan.pl
Poznań University of Economics and Business, Department of Product Marketing, Poznań, Poland
Poznań University of Economics and Business, Department of Marketing Strategies, Poznań, Poland
Language: English
Page range: 46 - 67
Submitted on: Sep 4, 2023
Accepted on: Apr 10, 2024
Published on: Jun 25, 2024
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2024 Ewa Jerzyk, Mirosława Kaczmarek, Dobrosława Mruk-Tomczak, Natalia Gluza, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.