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Emotional Determinants of Snack Consumption by Polish Consumers Cover

Emotional Determinants of Snack Consumption by Polish Consumers

Marketing of Scientific and Research Organizations
Volume 52 (2024): Issue 2 (June 2024)
By: Ewa Jerzyk,  Mirosława Kaczmarek,  Dobrosława Mruk-Tomczak and  Natalia Gluza  
Open Access
|Jun 2024

Authors

Ewa Jerzyk

ewa.jerzyk@ue.poznan.pl

Poznań University of Economics and Business, Department of Marketing Strategies, Poznań, Poland

Mirosława Kaczmarek

miroslawa.kaczmarek@ue.poznan.pl

Poznań University of Economics and Business, Department of Market Research and Services, Al. Niepodległości 10, Poznań, Poland

Dobrosława Mruk-Tomczak

dobroslawa.mruk-tomczak@ue.poznan.pl

Poznań University of Economics and Business, Department of Product Marketing, Poznań, Poland

Natalia Gluza

natalia.gluza@ue.poznan.pl

Poznań University of Economics and Business, Department of Marketing Strategies, Poznań, Poland
DOI: https://doi.org/10.2478/minib-2024-0009 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 46 - 67
Submitted on: Sep 4, 2023
|
Accepted on: Apr 10, 2024
|
Published on: Jun 25, 2024
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
emotions,
emotional eating,
consumers’ behaviour,
snacks
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2024 Ewa Jerzyk, Mirosława Kaczmarek, Dobrosława Mruk-Tomczak, Natalia Gluza, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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