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How New Digital-Based Service Offers Change Consumer Practices: A Theory of Social Practise (TSP) Approach Cover

How New Digital-Based Service Offers Change Consumer Practices: A Theory of Social Practise (TSP) Approach

Marketing of Scientific and Research Organizations
Volume 52 (2024): Issue 2 (June 2024)
By: Ryszard Kłeczek,  Mirosława Pluta-Olearnik and  Anetta Pukas  
Open Access
|Jun 2024

Authors

Ryszard Kłeczek

ryszard.kleczek@ue.wroc.pl

Wroclaw University of Economics and Business, Wrocław, Poland

Mirosława Pluta-Olearnik

miroslawa.pluta-olearnik@ue.wroc.pl

Wroclaw University of Economics and Business, Wrocław, Poland

Anetta Pukas

anetta.pukas@ue.wroc.pl

Wroclaw University of Economics and Business, Wrocław, Poland
DOI: https://doi.org/10.2478/minib-2024-0007 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 1 - 24
Submitted on: Aug 24, 2023
Accepted on: Mar 27, 2024
Published on: Jun 25, 2024
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
digital-based service offers,
Theory of Social Practices (TSP),
commuter practices,
modalities
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2024 Ryszard Kłeczek, Mirosława Pluta-Olearnik, Anetta Pukas, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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