Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
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Language: English
Page range: 47 - 64
Submitted on: Mar 22, 2023
Accepted on: Jul 25, 2023
Published on: Sep 17, 2023
Published by: Institute of Aviation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
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© 2023 Bogdan Gregor, Aneta Olejniczak, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.