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Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis) Cover

Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)

Marketing of Scientific and Research Organizations
Volume 49 (2023): Issue 3 (September 2023)
By: Bogdan Gregor and  Aneta Olejniczak  
Open Access
|Sep 2023

Authors

Bogdan Gregor

Department of Marketing, Faculty of Management, University of Lodz, Lodz, Poland

Aneta Olejniczak

aneta.olejniczak@uni.lodz.pl

Department of Marketing, Faculty of Management, University of Lodz, Lodz, Poland
DOI: https://doi.org/10.2478/minib-2023-0015 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 47 - 64
Submitted on: Mar 22, 2023
Accepted on: Jul 25, 2023
Published on: Sep 17, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
social media,
social networking sites,
influencer marketing,
beauty influencer,
Instagram,
YouTube
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Bogdan Gregor, Aneta Olejniczak, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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