Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)

Marketing of Scientific and Research Organizations

Volume 49 (2023): Issue 3 (September 2023)

By:

and Aneta Olejniczak

Open Access

|Sep 2023

Authors

Bogdan Gregor

Department of Marketing, Faculty of Management, University of Lodz, Lodz, Poland

Aneta Olejniczak

aneta.olejniczak@uni.lodz.pl

Department of Marketing, Faculty of Management, University of Lodz, Lodz, Poland

DOI: https://doi.org/10.2478/minib-2023-0015 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 47 - 64

Submitted on: Mar 22, 2023

Accepted on: Jul 25, 2023

Published on: Sep 17, 2023

Published by: Institute of Aviation

In partnership with: Paradigm Publishing Services

Publication frequency: 4 times per year

Keywords:

social networking sites,

influencer marketing,

beauty influencer,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2023 Bogdan Gregor, Aneta Olejniczak, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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