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Consumer Attitudes Towards Innovative Food Products Including Functional Products — Implications for Marketing in Terms of Nutrition and Health Claims Cover

Consumer Attitudes Towards Innovative Food Products Including Functional Products — Implications for Marketing in Terms of Nutrition and Health Claims

Marketing of Scientific and Research Organizations
Volume 38 (2020): Issue 4 (December 2020)
By:  and    
Open Access
|Dec 2020
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DOI: https://doi.org/10.2478/minib-2020-0029 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 107 - 128
Published on: Dec 31, 2020
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Keywords:
consumer innovativeness,
functional food,
innovative food,
marketing communication,
nutrition and health claims
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Business and economics,
Business management,
Management, organization, corporate governance,
Business and economics,
Business management,
Business development, change management, cooperation,
Business and economics,
Key competences in scholarly research

© 2020 Krystyna Gutkowska, Jacek Czarnecki, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 38 (2020): Issue 4 (December 2020)
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