Consumer Attitudes Towards Innovative Food Products Including Functional Products — Implications for Marketing in Terms of Nutrition and Health Claims Cover

.blurhash-client-img { display: none !important; }

Consumer Attitudes Towards Innovative Food Products Including Functional Products — Implications for Marketing in Terms of Nutrition and Health Claims

Marketing of Scientific and Research Organizations

Volume 38 (2020): Issue 4 (December 2020)

By: Krystyna Gutkowska and Jacek Czarnecki

Open Access

|Dec 2020

DOI: https://doi.org/10.2478/minib-2020-0029 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

Journal RSS Feed

Language: English

Page range: 107 - 128

Published on: Dec 31, 2020

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

consumer innovativeness,

functional food,

innovative food,

marketing communication,

nutrition and health claims

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2020 Krystyna Gutkowska, Jacek Czarnecki, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous article Volume 38 (2020): Issue 4 (December 2020)Next article