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Consumer Attitudes Towards Innovative Food Products Including Functional Products — Implications for Marketing in Terms of Nutrition and Health Claims Cover

Consumer Attitudes Towards Innovative Food Products Including Functional Products — Implications for Marketing in Terms of Nutrition and Health Claims

Marketing of Scientific and Research Organizations
Volume 38 (2020): Issue 4 (December 2020)
By: Krystyna Gutkowska and  Jacek Czarnecki  
Open Access
|Dec 2020

Authors

Krystyna Gutkowska

krystyna_gutkowska@sggw.edu.pl

Professor, PhD, DSc Warsaw University of Life Sciences (SGGW-WULS), Department of Food Market and Consumer Research, Institute of Human Nutrition Sciences, Warsaw, Poland

Jacek Czarnecki

Jacek.czarnecki@pl.nestle.com

PhD, Eng.Warsaw University of Life Sciences (SGGW-WULS), Department of Food Market and Consumer Research, Institute of Human Nutrition Sciences, Warsaw, Poland
DOI: https://doi.org/10.2478/minib-2020-0029 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 107 - 128
Published on: Dec 31, 2020
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
consumer innovativeness,
functional food,
innovative food,
marketing communication,
nutrition and health claims
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2020 Krystyna Gutkowska, Jacek Czarnecki, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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