Consumer Attitudes Towards Innovative Food Products Including Functional Products — Implications for Marketing in Terms of Nutrition and Health Claims

Professor, PhD, DSc Warsaw University of Life Sciences (SGGW-WULS), Department of Food Market and Consumer Research, Institute of Human Nutrition Sciences, Warsaw, Poland

Jacek Czarnecki

Jacek.czarnecki@pl.nestle.com

PhD, Eng.Warsaw University of Life Sciences (SGGW-WULS), Department of Food Market and Consumer Research, Institute of Human Nutrition Sciences, Warsaw, Poland

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DOI: https://doi.org/10.2478/minib-2020-0029 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 107 - 128

Published on: Dec 31, 2020

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Keywords:

consumer innovativeness,

functional food,

innovative food,

marketing communication,

nutrition and health claims

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Business and economics,

Business management,

Management, organization, corporate governance,

Business and economics,

Business management,

Business development, change management, cooperation,

Business and economics,

Key competences in scholarly research

© 2020 Krystyna Gutkowska, Jacek Czarnecki, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 38 (2020): Issue 4 (December 2020)