Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities Cover

.blurhash-client-img { display: none !important; }

Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities

Marketing of Scientific and Research Organizations

Volume 32 (2019): Issue 2 (June 2019)

By: Helena Rachwał

Open Access

|Oct 2019

References

1. Kubuj, D. (2006), Outdoor: reklama zewnętrzna w kontekście historii i współczesności, Warszawa, Stroer Media.
Search in Google Scholar Back to article
2. Krzyżak, M. (2009), Istota i potrzeba budowania wizerunku uczelni, [In:] http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.baztech-article-BATA-0006-0081/c/httpwww_wso_wroc_plwydzialywpikbnpid2009zn22009krzyzak.pdf (accessed 01.09.2018).
Search in Google Scholar Back to article
3. Maliszewski, T. (2008), Marketing jako element strategii niepublicznych szkół wyższych, [In:] https://mbace.eu/api/files/view/1332.pdf (accessed 02.04.2018).
Search in Google Scholar Back to article
4. Pabian, A. (2002), Promocja szkoły wyższej, [In:] https://pressto.amu.edu.pl/index.php/nsw/article/view/4696 (accessed 16.08.2018).
Search in Google Scholar Back to article
5. Pawłowski, K. (2005), Wpływ rankingów i akredytacji na markę szkoły wyższej działającej na konkurencyjnym rynku — artykuł dyskusyjny, [In:] https://pressto.amu.edu.pl/index.php/nsw/article/view/4756 (16.08.2018).
Search in Google Scholar Back to article
6. Russel, J. T., Lane, W. R. (2000), Reklama według Ottona Kleppera, Warszawa, Wydawnictwo FELBERG SJA.
Search in Google Scholar Back to article
7. Ryńca, R., Miśko, R. (2016), Ocena wizerunku uczelni z uwzględnieniem instrumentów public relations na przykładzie szkół wyższych, [In:] http://www.wneiz.pl/frfu/numery/rok2016/frfu-nr-4-2016-czesc-1/8838-ocena-wizerunku-uczelni-z-uwzglednienieminstrumentow-public-relations-na-przykladzie-szkol-wyzszych (accessed 01.09.2018).
Search in Google Scholar Back to article
8. Sutherland M., Sylvester A. (2003). Reklama a umysł konsumenta: co działa, co nie działa i dlaczego. Warszawa, Wydawnictwo Naukowe PWN.
Search in Google Scholar Back to article
9. Wasiluk A., Markowska E., (2015), Wpływ działań promocyjnych na wybór uczelni przez maturzystów, Zeszyty Naukowe Polskiego Towarzystwa Ekonomicznego, tom 3, strony 98–109.
Search in Google Scholar Back to article
10. Wierenko, T. (2015), Wybrane instrumenty zarządzania promocją szkoły wyższej, [In:] https://www.zpsb.pl/wp-content/uploads/2016/01/tomasz_wierenko_fir_1-2015.pdf (16.08.2018).
Search in Google Scholar Back to article
1. https://airoutdoor.co.uk/blog/outdoor-advertising-universities/ (accessed 07.12.2018).
Search in Google Scholar Back to article
2. https://hubsanfrancisco.com/client/university-of-san-francisco (accessed 08.12.2018).
Search in Google Scholar Back to article
3. http://pennecooutdoor.wpengine.com/why-are-billboards-effective/ (accessed 07.12.2018).
Search in Google Scholar Back to article
4. http://pennecooutdoor.wpengine.com/wp-content/uploads/2017/09/central-michiganuniversity-case-study.pdf (accessed 08.12.2018).
Search in Google Scholar Back to article
5. http://pennecooutdoor.wpengine.com/wp-content/uploads/2017/09/university-ofcolorado-case-study.pdf (accessed 08.12.2018).
Search in Google Scholar Back to article
6. https://www.civitas.edu.pl/pl/uczelnia/aktualnosci/mural-collegium-civitas (accessed 15.10.2018).
Search in Google Scholar Back to article
7. https://www.clearchannel.com.pl/bank-wiedzy/swiat-outdooru/zalety-reklamyzewnetrznej (accessed 10.10.2018).
Search in Google Scholar Back to article
8. https://www.cmich.edu/news/article/Pages/cmu-achieves-nearly-27-percent-growth-infreshman-class.aspx (accessed 08.12.2018).
Search in Google Scholar Back to article
9. https://www.cmich.edu/office_president/university_communications/about/Pages/portfolio.apx (accessed 08.12.2018).
Search in Google Scholar Back to article
10. https://www.emcoutdoor.com/case_concordia.htm# (accessed 07.12.2018).
Search in Google Scholar Back to article
11. https://www.marketingcharts.com/industries/media-and-entertainment-44096 (accessed 07.12.2018).
Search in Google Scholar Back to article
12. https://www.pennecooutdoor.com/effectiveness-of-outdoor-advertising-for-collegesuniversities/ (accessed 07.12.2018).
Search in Google Scholar Back to article
13. http://www.wsb.pl/poznan/dla-prasy/materialy-dla-mediow (accessed 01.12.2018).
Search in Google Scholar Back to article

DOI: https://doi.org/10.2478/minib-2019-0029 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

Journal RSS Feed

Language: English

Page range: 27 - 50

Published on: Oct 7, 2019

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

outdoor advertising,

outdoor university,

recruitment campaign,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2019 Helena Rachwał, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous article Volume 32 (2019): Issue 2 (June 2019)Next article