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Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities Cover

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Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities

Marketing of Scientific and Research Organizations

Volume 32 (2019): Issue 2 (June 2019)

By: Helena Rachwał

Open Access

|Oct 2019

Authors

Helena Rachwał

helena.rachwal@gmail.com

Adam Mickiewicz University in Poznań, Faculty of Political Sciences and Journalism

Articles in this issue

DOI: https://doi.org/10.2478/minib-2019-0029 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 27 - 50

Published on: Oct 7, 2019

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

outdoor advertising,

outdoor university,

recruitment campaign,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2019 Helena Rachwał, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 32 (2019): Issue 2 (June 2019)

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