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Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities Cover

Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities

Marketing of Scientific and Research Organizations
Volume 32 (2019): Issue 2 (June 2019)
By: Helena Rachwał  
Open Access
|Oct 2019
DOI: https://doi.org/10.2478/minib-2019-0029 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 27 - 50
Published on: Oct 7, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
outdoor advertising,
outdoor university,
recruitment campaign,
creation,
composition
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Helena Rachwał, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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