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Determinants of Insurance Trust: The Relative Influence of Firm Characteristics, Salesperson Attributes, and Consumer Trust Orientation in Korea and China Cover

Determinants of Insurance Trust: The Relative Influence of Firm Characteristics, Salesperson Attributes, and Consumer Trust Orientation in Korea and China

International Review of Financial Consumers
Volume 10 (2025): Issue 2 (December 2025)
By: Jin Selin and  Hongjoo Jung  
Open Access
|Dec 2025

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DOI: https://doi.org/10.2478/irfc-2025-0009 | Journal eISSN: 2508-464X | Journal ISSN: 2508-3155
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Language: English
Page range: 53 - 64
Submitted on: Sep 11, 2025
|
Accepted on: Dec 15, 2025
|
Published on: Dec 31, 2025
Published by: International Academy of Financial Consumers
In partnership with: Paradigm Publishing Services
Keywords:
Insurance Trust,
Salesperson Trust,
Contract Renewal,
Recommendation Intention,
Stepwise Regression,
Korea,
China
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Industries,
Banks, financial service provider, insurers,
Law,
Commercial law,
Consumer protection

© 2025 Jin Selin, Hongjoo Jung, published by International Academy of Financial Consumers
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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