Determinants of Insurance Trust: The Relative Influence of Firm Characteristics, Salesperson Attributes, and Consumer Trust Orientation in Korea and China Cover

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Determinants of Insurance Trust: The Relative Influence of Firm Characteristics, Salesperson Attributes, and Consumer Trust Orientation in Korea and China

International Review of Financial Consumers

Volume 10 (2025): Issue 2 (December 2025)

By: Jin Selin and Hongjoo Jung

Open Access

|Dec 2025

Authors

Jin Selin

Wellpass Co., Ltd., Korea

Hongjoo Jung

College of Business Administration, Sungkyunkwan University, Korea

DOI: https://doi.org/10.2478/irfc-2025-0009 | Journal eISSN: 2508-464X | Journal ISSN: 2508-3155

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Language: English

Page range: 53 - 64

Submitted on: Sep 11, 2025

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Accepted on: Dec 15, 2025

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Published on: Dec 31, 2025

Published by: International Academy of Financial Consumers

In partnership with: Paradigm Publishing Services

Keywords:

Insurance Trust,

Salesperson Trust,

Contract Renewal,

Recommendation Intention,

Stepwise Regression,

Related subjects:

Business and economics,

Political economics,

Economic policy,

Business management,

Corporate social responsibility (CSR), compliance management, business ethics,

Banks, financial service provider, insurers,

Commercial law,

Consumer protection

© 2025 Jin Selin, Hongjoo Jung, published by International Academy of Financial Consumers
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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