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Determinants of Insurance Trust: The Relative Influence of Firm Characteristics, Salesperson Attributes, and Consumer Trust Orientation in Korea and China Cover

Determinants of Insurance Trust: The Relative Influence of Firm Characteristics, Salesperson Attributes, and Consumer Trust Orientation in Korea and China

By: Jin Selin and  Hongjoo Jung  
Open Access
|Dec 2025

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DOI: https://doi.org/10.2478/irfc-2025-0009 | Journal eISSN: 2508-464X | Journal ISSN: 2508-3155
Language: English
Page range: 53 - 64
Submitted on: Sep 11, 2025
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Accepted on: Dec 15, 2025
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Published on: Dec 31, 2025
In partnership with: Paradigm Publishing Services

© 2025 Jin Selin, Hongjoo Jung, published by International Academy of Financial Consumers
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.