How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It Cover

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How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It

NIM Marketing Intelligence Review

Volume 10 (2018): Issue 1 (May 2018)

By: Pierre Berthon, Emily Treen and Leyland Pitt

Open Access

|Apr 2018

DOI: https://doi.org/10.2478/gfkmir-2018-0003 | Journal eISSN: 2628-166X

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Language: English

Page range: 18 - 23

Published on: Apr 20, 2018

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Brand Management,

Brands as Processes,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2018 Pierre Berthon, Emily Treen, Leyland Pitt, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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