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How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It Cover

How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It

NIM Marketing Intelligence Review
Volume 10 (2018): Issue 1 (May 2018)
By: Pierre Berthon,  Emily Treen and  Leyland Pitt  
Open Access
|Apr 2018
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DOI: https://doi.org/10.2478/gfkmir-2018-0003 | Journal eISSN: 2628-166X
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Language: English
Page range: 18 - 23
Published on: Apr 20, 2018
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Brand Management,
Brands as Processes,
Truthiness,
Post-fact,
Fake News
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2018 Pierre Berthon, Emily Treen, Leyland Pitt, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 10 (2018): Issue 1 (May 2018)
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