How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It Cover

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How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It

NIM Marketing Intelligence Review

Volume 10 (2018): Issue 1 (May 2018)

By: Pierre Berthon, Emily Treen and Leyland Pitt

Open Access

|Apr 2018

Authors

Pierre Berthon

pberthon@bentley.edu

McCallum Graduate School of Business, Bentley University, Waltham

Emily Treen

Beedie School of Business, Simon Fraser University, Vancouver, Canada

Leyland Pitt

Beedie School of Business, Simon Fraser University, Vancouver, Canada

DOI: https://doi.org/10.2478/gfkmir-2018-0003 | Journal eISSN: 2628-166X

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Language: English

Page range: 18 - 23

Published on: Apr 20, 2018

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Brand Management,

Brands as Processes,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2018 Pierre Berthon, Emily Treen, Leyland Pitt, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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