Implementing profitability through a customer lifetime value management framework
By: V. Kumar, R. Venkatesan and B. Rajan
References
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DOI: https://doi.org/10.2478/gfkmir-2014-0076 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 32 - 43
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2014 V. Kumar, R. Venkatesan, B. Rajan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.