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Implementing profitability through a customer lifetime value management framework Cover

Implementing profitability through a customer lifetime value management framework

NIM Marketing Intelligence Review
Volume 1 (2009): Issue 2 (November 2009)
By: V. Kumar,  R. Venkatesan and  B. Rajan  
Open Access
|Jul 2014

Authors

DOI: https://doi.org/10.2478/gfkmir-2014-0076 | Journal eISSN: 2628-166X
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Language: English
Page range: 32 - 43
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
CRM,
Customer Lifetime Value,
return on marketing contacts
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 V. Kumar, R. Venkatesan, B. Rajan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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