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Implementing profitability through a customer lifetime value management framework Cover

Implementing profitability through a customer lifetime value management framework

By: V. Kumar,  R. Venkatesan and  B. Rajan  
Open Access
|Jul 2014

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Language: English
Page range: 32 - 43
Published on: Jul 19, 2014
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2014 V. Kumar, R. Venkatesan, B. Rajan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.