Implementing profitability through a customer lifetime value management framework Cover

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Implementing profitability through a customer lifetime value management framework

NIM Marketing Intelligence Review

Volume 1 (2009): Issue 2 (November 2009)

By: V. Kumar, R. Venkatesan and B. Rajan

Open Access

|Jul 2014

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DOI: https://doi.org/10.2478/gfkmir-2014-0076 | Journal eISSN: 2628-166X

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Language: English

Page range: 32 - 43

Published on: Jul 19, 2014

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Customer Lifetime Value,

return on marketing contacts

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2014 V. Kumar, R. Venkatesan, B. Rajan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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