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All Customers are Equal, but Some are More Equal Should Firms Prioritize their Customers ? Cover

All Customers are Equal, but Some are More Equal Should Firms Prioritize their Customers ?

NIM Marketing Intelligence Review
Volume 2 (2010): Issue 1 (May 2010)
By: Christian Homburg,  Dirk Totzek and  Mathias Droll  
Open Access
|Jul 2014

Authors

DOI: https://doi.org/10.2478/gfkmir-2014-0067 | Journal eISSN: 2628-166X
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Language: English
Page range: 16 - 25
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Customer Relationship Management,
CRM,
Sales Management,
Profit Management
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Christian Homburg, Dirk Totzek, Mathias Droll, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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