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All Customers are Equal, but Some are More Equal Should Firms Prioritize their Customers ? Cover

All Customers are Equal, but Some are More Equal Should Firms Prioritize their Customers ?

NIM Marketing Intelligence Review
Volume 2 (2010): Issue 1 (May 2010)
By: Christian Homburg,  Dirk Totzek and  Mathias Droll  
Open Access
|Jul 2014

References

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  2. Homburg, Christian, Sabine Kuester, and Harley Krohmer (2009), “Marketing Management - A Contemporary Perspective,“ London: McGraw-Hill.
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  3. Shah, Denish, Roland T. Rust, A. Parasuraman, Richard Staelin, and George S. Day (2006), “The Path to Customer Centricity,” Journal of Service Research, 9 (2), pp. 113 - 124.10.1177/1094670506294666
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  4. Zeithaml, Valarie A., Roland T. Rust, and Katherine N. Lemon (2001), “The Customer Pyramid: Creating and Serving Profitable Customers,” California Management Review, 43 (4), pp. 118 - 142.10.2307/41166104
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DOI: https://doi.org/10.2478/gfkmir-2014-0067 | Journal eISSN: 2628-166X
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Language: English
Page range: 16 - 25
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Customer Relationship Management,
CRM,
Sales Management,
Profit Management
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Christian Homburg, Dirk Totzek, Mathias Droll, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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