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Measuring Consumers’ Willingness to Pay. Which Method Fits Best? Cover

Measuring Consumers’ Willingness to Pay. Which Method Fits Best?

Open Access
|Jul 2014

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Language: English
Page range: 42 - 49
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2014 Klaus M. Miller, Reto Hofstetter, Harley Krohmer, Z. John Zhang, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.