References
- Anders Gustaffsson, Andreas Herrmann, and Frank Huber, eds (2003): Conjoint Measurement. Methods and Applications, Berlin: Springer
- Orme, Bryan K. (2003), “Which Conjoint Method Should I Use?” Sawtooth Software, ResearchPaper Series.
- Voelckner, Franziska (2006), “An Empirical Comparison of Methods for Measuring Consumers ’Willingness to Pay“, Marketing Letters, 17 (2), 137 - 149.
- Wertenbroch, Klaus and Bernd Skiera (2002), “Measuring Consumers’ Willingness to Pay at the Point of Purchase“, Journal of Marketing Research, 39 (2), 228 - 241.