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Measuring Consumers’ Willingness to Pay. Which Method Fits Best? Cover

Measuring Consumers’ Willingness to Pay. Which Method Fits Best?

NIM Marketing Intelligence Review
Volume 4 (2012): Issue 1 (May 2012)
By: Klaus M. Miller,  Reto Hofstetter,  Harley Krohmer and  Z. John Zhang  
Open Access
|Jul 2014

Authors

DOI: https://doi.org/10.2478/gfkmir-2014-0040 | Journal eISSN: 2628-166X
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Language: English
Page range: 42 - 49
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Market Research,
Pricing,
Demand Estimation,
Willingness to Pay,
Hypothetical Bias
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Klaus M. Miller, Reto Hofstetter, Harley Krohmer, Z. John Zhang, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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