References
- 1. Acosta, E., Gagnon, A., Ouellette, N., Bourbeau, R. (2017). Baby Boomers’ Excess Mortality: An International Comparative Analysis. In 2017 November, International Population Conference. IUSSP. Internet access:
- 2. Adkins, S. (2007). Cause Related Marketing. – Heinemann Butterworth.10.4324/9780080490625
- 3. Aggarwal, V., Singh, V. K. (2019). Cause-Related Marketing and Start-Ups: Moderating Role of Cause Involvement // Journal of Global Responsibility. Vol. 10, No. 1, pp. 16–30. doi:10.1108/jgr-08-2018-003410.1108/JGR-08-2018-0034
- 4. Alsop, R. (2002). Perils of Corporate Philanthropy // Wall Street Journal. pp. 1–2.
- 5. Andreasen, A. R., Drumwright, M. E. (2001). Alliances and Ethics in Social Marketing // Ethics in Social Marketing, ed. A. Anderson. – Georgetown University Press.
- 6. Baghi, I. (2010). Cause related marketing e comportamento del consumatore. – F. Angeli.
- 7. Brønn, P. S., Vrioni, A. B. (2001). Corporate Social Responsibility and Cause-Related Marketing: An Overview // International Journal of Advertising. Vol. 20, No. 2, pp. 207–222. doi: https://doi.org/10.1080/02650487.2001.1110488710.1080/02650487.2001.11104887
- 8. Carroll, A. B., Shabana, K. M. (2010). The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice // International Journal of Management Review. Vol. 12, No. 1, pp. 85–105. doi: 10.1111/j.1468-2370.2009.00275.x10.1111/j.1468-2370.2009.00275.x
- 9. Cone Communications. (2015). Millennial CSR Study. Internet access:
- 10. Cui, Y., Trent, E. S., Sullivan, P. M., Matiru, G. N. (2003). Cause-Related Marketing: How Generation Y Responds // International Journal of Retail & Distribution Management. Vol. 31, No. 6, pp. 310–320. doi: 10.1108/0959055031047601210.1108/09590550310476012
- 11. Demetriou, M., Papasolomou, I., Vrontis, D. (2009). Cause-Related Marketing: Building the Corporate Image while Supporting Worthwhile Causes // Journal of Brand Management. Vol. 17, No. 4, pp. 266–278. doi: 10.1057/bm.2009.910.1057/bm.2009.9
- 12. Eagly, A. H., Crowley, M. (1986). Gender and Helping Behavior: A Meta-Analytic Review of the Social Psychological Literature // Psychological Bulletin. Vol. 100, No. 3, pp. 283. doi: 10.1037/0033-2909.100.3.28310.1037/0033-2909.100.3.283
- 13. Eastman, J. K., Smalley, K. B., Warren, J. C. (2019). The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions // Journal of Promotion Management. pp. 1–28. doi:10.1080/10496491.2018.153662510.1080/10496491.2018.1536625
- 14. Farache Aureliano Da Silva, F., Sousa Filho, J. M. D. (2007). Ethics and Cause Related Marketing: Five Major Ethical Conflicts. Internet access:
- 15. Feldman, P. M., Bahamonde, R. A., Velasquez Bellido, I. (2014). A New Approach for Measuring Corporate Reputation // Revista de Administração de Empresas. Vol. 54, No. 1, pp. 53–66. doi: 10.1590/S0034-75902014010210.1590/S0034-759020140102
- 16. Firestein, P. (2006). Building and Protecting Corporate Reputation // Strategy & Leadership. Vol. 34, No. 4, pp. 25–31. doi: 10.1108/1087857061067686410.1108/10878570610676864
- 17. Fombrun, C. J. (2000). The Value to be Found in Corporate Reputation: The Public’s View of a Company not Only Acts as a Reservoir of Goodwill, but also Boosts the Bottom Line // Financial Times. Vol. 4, No. 2.
- 18. Fombrun, C. J., Gardberg, N. A., Sever, J. M. (2000). The Reputation Quotient SM: A Multi-Stakeholder Measure of Corporate Reputation // Journal of Brand Management. Vol. 7, No. 4, pp. 241–255.10.1057/bm.2000.10
- 19. Gurin, M. G. (1987). Cause-Related Marketing in Question // Advertising Age. Vol. 58, No. 7, S16.
- 20. Jurgis ir Drakonas. (2014). Apie mus. Internet access:
- 21. Kassaye, W. W., Hutto, A. (2016). Advertising Implications of Millennials’ Motives and Device-Platform Consideration Sets: An Exploratory Study // Journal of Promotion Management. Vol. 22, No. 1, pp. 16–33. doi: 10.1080/10496491.2015.110700810.1080/10496491.2015.1107008
- 22. Kotler, P., Lee, N. (2004). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. – John Wiley & Sons.
- 23. Lee, J. Y., Johnson, K. K. P. (2019). Cause-Related Marketing Strategy Types: Assessing Their Relative Effectiveness // Journal of Fashion Marketing and Management: An International Journal. Vol. 23, No. 2, pp. 239–256. doi:10.1108/jfmm-03-2018-003210.1108/JFMM-03-2018-0032
- 24. Lerro, M., Raimondo, M., Stanco, M., Nazzaro, C., Marotta, G. (2019). Cause Related Marketing Among Millennial Customers: The Role of Trust and Loyalty in the Food Industry // Sustainability. Vol. 11, No. 2, pp. 535. Internet access:
- 25. Levitt, T. (1965). Industrial Purchasing Behavior: A Study of Communications Effects. – Harvard University.
- 26. Liston-Heyes, C., Liu, G. (2008). Cause-Related Marketing in the Retail and Finance Sectors // Nonprofit and Voluntary Sector Quarterly. Vol. 39, No. 1, pp. 77–101. doi:10.1177/089976400832668010.1177/0899764008326680
- 27. Liu, G., Ko, W.-W. (2010). An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives // Journal of Business Ethics. Vol. 100, No. 2, pp. 253–281. doi:10.1007/s10551-010-0679-710.1007/s10551-010-0679-7
- 28. Melanthiou, Y. (2016). Messages not Getting Through: Societal Marketing to the Rescue // Journal of Promotion Management. Vol. 22, No. 2, pp. 195–196. doi: 10.1080/10496491.2016.115904210.1080/10496491.2016.1159042
- 29. Mishina, Y., Block, E. S., Mannor, M. J. (2012). The Path Dependence of Organizational Reputation: How Social Judgment Influences Assessments of Capability and Character // Strategic Management Journal, Vol. 33, pp. 459–477. doi: 10.1002/smj.95810.1002/smj.958
- 30. Mullen, J. (1997). Performance-Based Corporate Philanthropy: How “Giving Smart” Can Further Corporate Goals // Public Relations Quarterly. Vol. 42, No. 2, pp. 42–48.
- 31. Oficialios statistikos portalas. (2020). Gyventojai. Internet access:
- 32. Papasolomou, I., Kitchen, P. J. (2011). Cause Related Marketing: Developing a Tripartite Approach with BMW // Corporate Reputation Review. Vol. 14, No. 1, pp. 63–75. doi:10.1057/ crr.2011.110.1057/crr.2011.1
- 33. Parment, A. (2013). Generation Y vs. Baby Boomers: Shopping Behavior, Buyer Involvement and Implications for Retailing // Journal of Retailing and Customer Services. Vol. 20, No. 2, pp. 189–199. doi: 10.1016/j. jretconser.2012.12.00110.1016/j.jretconser.2012.12.001
- 34. Phillips, C. (2007). Millennials: Clued in or Clueless // Advertising Age. Vol. 78, No. 46, pp. 12–13.
- 35. Sheahan, P. (2005). Generation Y: Thriving and Surviving with Generation Y at Work. – Hardie Grant Books.
- 36. Sheikh, S., Beise-Zee, R. (2011). Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR // Journal of Customer Marketing. Vol. 28, No. 1, pp. 27–39. doi: 10.1108/0736376111110192110.1108/07363761111101921
- 37. Silva, F. A. F., Wanderley, L. S. O., Sousa Filho, J. M., Lucian, R. (2007). Ethics and Cause related marketing: Five Major Ethical Conflicts. In X SEMEAD. Internet access:
- 38. Till, B. D., Nowak, L. I. (2000). Toward Effective Use of Cause-related Marketing Alliances // Journal of Product & Brand Management. Vol. 9, No. 7, pp. 472–484. doi: 10.1108/1061042001035139410.1108/10610420010351394
- 39. Unilever. (2017). Report shows a third of customers prefer sustainable brands. Internet access:
- 40. Vanhamme, J., Lindgreen, A., Reast, J., van Popering. (2012). To Do Well by Doing Good: Improving Corporate Image Through Cause-related Marketing // Journal of Business Ethics. Vol. 109, No. 3, pp. 259–274. doi: https://doi.org/10.1007/s10551-011-1134-010.1007/s10551-011-1134-0
- 41. Varadarajan, P. R., Menon, A. (1988). Cause-related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy // The Journal of Marketing. Vol. 52, No. 3, pp. 58–74. doi: 10.1177/00222429880520030610.1177/002224298805200306
- 42. Vinney, C. (2019). What Is a Cohort Effect? Definition and Examples. Internet access:
- 43. Walker, K., Wan, F. (2012). The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and their Financial Implications // Journal of Business Ethics. Vol. 109, No. 2, pp. 227–242.10.1007/s10551-011-1122-4
- 44. Webb, J. D., Mohr, L. A. (1998). A Typology of Customers’ Responses to Cause Related Marketing: From Skeptics to Socially Concerned // Journal of Public Policy and Marketing. Vol. 17, No. 2, pp. 226–239. doi: 10.1177/07439156980170020710.1177/074391569801700207
- 45. Witek, L. (2016). Influence of Socio demographic Characteristics of Customers on Attitudes Towards Cause Related Marketing // Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. Vol. 64, No. 6, pp. 2173–2182. doi: 10.11118/actaun20166406217310.11118/actaun201664062173
- 46. Wu, S. I., Hung, J. M. (2007). The Performance Measurement of Cause-Related Marketing by Balance Scorecard // Total Quality Management & Business Excellence. Vol. 18, No. 7, pp. 771–791. doi: 10.1080/1478336070134983110.1080/14783360701349831