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Content Marketing Decisions for Effective Internal Communication Cover

Content Marketing Decisions for Effective Internal Communication

Management of Organizations: Systematic Research
Volume 79 (2018): Issue 1 (June 2018)
By: Aušra Pažėraitė and  Rūta Repovienė  
Open Access
|Oct 2018
Authors

Authors

Aušra Pažėraitė

ausra.pazeraite@vdu.lt

Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania

Rūta Repovienė

ruta.repoviene@vdu.lt

Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania
DOI: https://doi.org/10.1515/mosr-2018-0008 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 117 - 130
Submitted on: Apr 27, 2018
Published on: Oct 4, 2018
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
content marketing,
internal communication,
effective internal communication,
content marketing decisions
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2018 Aušra Pažėraitė, Rūta Repovienė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 79 (2018): Issue 1 (June 2018)
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