A Theoretical Overview of the Stockout Problem in Retail: from Causes to Consequences

Lidia Sanchez-Ruiz; Beatriz Blanco; Asta Kyguolienė

doi:10.1515/mosr-2018-0007

.blurhash-client-img { display: none !important; }

A Theoretical Overview of the Stockout Problem in Retail: from Causes to Consequences

Management of Organizations: Systematic Research

Volume 79 (2018): Issue 1 (June 2018)

By: Lidia Sanchez-Ruiz, Beatriz Blanco and Asta Kyguolienė

Open Access

|Oct 2018

Read online

Abstract

Due to the relevance of stockouts in the retail sector together with their significantly negative effect both on retail and the whole supply chain, this paper offers a theoretical review of the stockout definition, rates, its main causes and consequences.

1. Aastrup, J., Kotzab, H. (2010). Forty Years of Out of Stock Research – and Shelves Are Still Empty // The International Review of Retail, Distribution and Consumer Research. Vol. 20, pp. 147–164. doi: 10.1080/09593960903498284.10.1080/09593960903498284
Open DOI Search in Google Scholar Back to article
2. Aastrup, J., Kotzab, H. (2009). Analyzing Out of Stock in Independent Grocery Stores: An Empirical Study // International Journal of Retail and Distribution management. Vol. 37, No. 9, pp. 765-789. doi: 10.1108/09590550910975817.10.1108/09590550910975817
Open DOI Search in Google Scholar Back to article
3. Adusei, Ch., Awunyo-Vitor, D. (2014). Determinants of Stock Out in Retail Shops in Ghana: Evidence from Kumasi Metropolis // Modern Economy. Vol. 5, No. 13, p. 1240-1252. doi: 10.4236/me.2014.513115.10.4236/me.2014.513115
Open DOI Search in Google Scholar Back to article
4. Mitchell, A. (2012). Improving on Shelf Availability. - White paper, Symphony IRI Group.
Search in Google Scholar Back to article
5. Battista, C., Falsini, D., Scarabotti, I., Schiraldi, M. M. (2011). Quantifying Shelf Out of Stock in Fashion and Apparel Retail Stores // Proceedings of the Conference “Breaking down the Barriers between Research and Industry”. Padova, 14-16 September 2011.
Search in Google Scholar Back to article
6. Breugelmans, E., Campo, K., Gijsbrechts, E. (2006). Opportunities for Active Stock Out Management in Online Stores: The Impact of the Stock Out Policy on Online Stock Out Reactions // Journal of Retailing. Vol. 82, No. 3, pp. 215-228. doi: 10.1016/j.jretai.2006.05.001.10.1016/j.jretai.2006.05.001
Open DOI Search in Google Scholar Back to article
7. Campo, K., Gijsbrechts, E., Nisol, P. (2000). Towards Understanding Consumer Response to Stock Out // Journal of Retailing. Vol. 76, No. 2, pp. 219-242. doi:10.1016/S0022-4359(00)00026-9.10.1016/S0022-4359(00)00026-9
Open DOI Search in Google Scholar Back to article
8. Carey, A., Staniforth, J. (2007). Improving Availability at House of Fraser: Availability and Demand Planning. - Paper presented at the 2007 ECR UK Conference, London, 21 March.
Search in Google Scholar Back to article
9. Corsten, D., Gruen, T. (2003). Desperately Seeking Shelf Availability: An Examination of the Extent, the Causes, and the Efforts to Address Retail Out of Stocks // International Journal of Retail and Distribution Management. Vol. 31, No. 12, p. 605-617. doi: 10.1108/09590550310507731.10.1108/09590550310507731
Open DOI Search in Google Scholar Back to article
10. Corsten, D., Gruen, T. (2005). On Shelf Availability: An Examination of the Extent, the Causes and the Efforts to Address Retail Out of Stocks / In the Consumer Driven Electronic Transformation, ed. G. J. Doukidis and A. P. Vrechopoulos. - Berlin: Springer, pp. 131-149.10.1007/3-540-27059-0_9
Open DOI Search in Google Scholar Back to article
11. Dadzie, K. Q., Winston, E. (2007). Consumer Response to Stock Out in the Online Supply Chain // International Journal of Physical Distribution and Logistics Management. Vol. 37, No. 1, pp. 19-42. doi: 10.1108/09600030710723309.10.1108/09600030710723309
Open DOI Search in Google Scholar Back to article
12. East, R., Hammond, K., Lomax, W. (2008). Measuring the Impact of Positive and Negative Word of Mouth on Brand Purchase Probability // International Journal of Research in Marketing. Vol. 25, pp. 215-224. doi: 10.1016/j.ijresmar.2008.04.001.10.1016/j.ijresmar.2008.04.001
Open DOI Search in Google Scholar Back to article
13. Efficient Consumer Response (2003). ECR – Optimal Shelf Availability. Increasing Shopper Satisfaction at the Moment of Truth. Internet access: <https://www.gs1.ch/docs/default-source/prozesse-dokus/ecr-europe-osa---optimal-shelf-availability.pdf?sfvrsn=ddc66297_2> [accessed April 6, 2018].
Search in Google Scholar Back to article
14. Ehrenthal, J. C. F., Gruen, T. W., Hofstetter, J. S. (2014). Value-Attenuation and Retail Out of Stocks: A Service-Dominant Logic Perspective // International Journal of Physical Distribution and Logistics Management. Vol. 44, pp. 32-57. doi: 10.1108/IJPDLM-02-2013-0028.10.1108/IJPDLM-02-2013-0028
Open DOI Search in Google Scholar Back to article
15. Fernie, J., Grant, D.B. (2008). On Shelf Availability: The Case of a UK Grocery Retailer // The International Journal of Logistics Management. Vol. 19, No. 3, pp. 293-308. doi: 10.1108/09574090810919170.10.1108/09574090810919170
Open DOI Search in Google Scholar Back to article
16. Fisher, M. L., Krishnan, J., Netessine, S. (2006). Retail Store Execution: An Empirical Study. Internet access: <http://knowledge.wharton.upenn.edu/papers/1336.pdf> [accessed April 10, 2018].10.2139/ssrn.2319839
Open DOI Search in Google Scholar Back to article
17. Fitzsimons, G. (2000). Consumer Response to Stockouts // Journal of Consumer Research. Vol. 27, No. 2, pp. 249-266. doi: 10.1086/314323.10.1086/314323
Open DOI Search in Google Scholar Back to article
18. Grubor, A., Milicevic, N., Djokic, N. (2017). The Impact of Store Satisfaction on Consumer Responses in Out of Stock Situations // Review of Business Management. Vol. 19, No. 66, pp. 520-537. doi: 10.7819/rbgn.v0i0.2436.10.7819/rbgn.v0i0.2436
Open DOI Search in Google Scholar Back to article
19. Gruen, T. W., Corsten, D. (2007). A Comprehensive Guide to Retail Out of Stock Reduction in the Fast-Moving Consumer Goods Industry. Internet access: < https://www.nacds.org/wpcontent/uploads/2017/02/Retail-Out-of-Stock-Reduction.pdf> [accessed April 17, 2018].
Search in Google Scholar Back to article
20. Gruen, T., Corsten, D., Bharadwaj, S. (2002). Retail Out of Stocks: a Worldwide Examination of Extent, Causes and Consumer Responses. Internet access: <http://itsoutofstock.com/wp-content/uploads/2013/04/GMA_2002_-Worldwide_OOS_Study.pdf> [accessed April 15, 2018].
Search in Google Scholar Back to article
21. Hausruckinger, G., Hasse, F. (2003). Rooting out Out of Stocks // International Commerce Review: ECR Journal. Vol. 3, No. 1, pp. 69-71.
Search in Google Scholar Back to article
22. Helm, R., Hegenbart, T. Endres, H. (2013). Explaining Costumer Reactions to Real Stockouts // Review of Managerial Science. Vol. 7, No. 3, p. 223-246. doi: 10.1007/s11846-012-0079-8.10.1007/s11846-012-0079-8
Open DOI Search in Google Scholar Back to article
23. Holman, L., Buzek, G. (2008). What’s the Deal with Out of Stocks? - Franklin: IHL Group.
Search in Google Scholar Back to article
24. Kucuk, S. U. (2008). Can Distribution Explain Double Jeopardy Patterns // International Journal of Retail and Distribution Management. Vol. 36, No. 5, pp. 409-425. doi: 10.1108/09590550810870120.10.1108/09590550810870120
Open DOI Search in Google Scholar Back to article
25. Metzger, C., Meyer, J., Fleisch, E., Tröster, G. (2007). Weight Sensitive Foam to Monitor Product Availability on Retail Shelves / In the Pervasive Computing. Pervasive 2007. Lecture Notes in Computer Science, ed. A. LaMarca, M. Langheinrich, K. N. Truong, Vol. 4480. – Berlin: Springer, pp. 268-279.10.1007/978-3-540-72037-9_16
Open DOI Search in Google Scholar Back to article
26. Moorthy, R., Behera, S., Verma, S. (2015). On Shelf Availability in Retailing // International Journal of Computer Applications. Vol. 116, No. 23, pp. 47-51. doi: 10.5120/20296-2811.10.5120/20296-2811
Open DOI Search in Google Scholar Back to article
27. Musalem, A., Olivares, M., Bradlow, E. T., Terwiesch, C., Corsten, D. (2010). Structural Estimation of the Effect of Out of Stocks // Management Science. Vol. 56, No. 7, p. 1180-1197. doi: 10.1287/mnsc.1100.1170.10.1287/mnsc.1100.1170
Open DOI Search in Google Scholar Back to article
28. Olofsson, K. (2006). On Shelf Availability, Making It Happen Together. – Paper presented at the 2006 ECR Europe Conference, Stockholm, 29-31 May.
Search in Google Scholar Back to article
29. Papakiriakopoulos, D. (2006). Automatic Detection of Out of Shelf Products in the Retail Sector Supply Chain. - PhD diss., Athens University of Economics and Business, Greece.
Search in Google Scholar Back to article
30. Peckham, J. O. (1963). The Consumer Speaks // Journal of Marketing. Vol. 27, No. 4.10.2307/1248641
Open DOI Search in Google Scholar Back to article
31. Quelch, J. A., Jocz, K. E. (2012). All Business Is Local - Why Place Matters More Ever in a Global Virtual World. - New York: Portfolio/Penguin.
Search in Google Scholar Back to article
32. Quirino Dias Sampaio, E., Sampaio, M. (2016). Managerial Response to Stockouts: The Effect of Remedies on Consumer Behaviour // Production. Vol. 26, No. 1, pp. 66-77. doi: 10.1590/0103-6513.156113.10.1590/0103-6513.156113
Open DOI Search in Google Scholar Back to article
33. Schary, P. B., Christopher, M. (1979). The Anatomy of a Stock Out // Journal of Retailing. Vol. 55, No. 2, p. 59-67.
Search in Google Scholar Back to article
34. Ton, Z., Raman, A. (2010). The Effect of Product Variety and Inventory Levels on Retail Store Sales: A Longitudinal Study // Production and Operations Management. Vol. 19, No. 5, p. 546-560. doi: 10.1111/j.1937-5956.2010.01120.x.10.1111/j.1937-5956.2010.01120.x
Open DOI Search in Google Scholar Back to article
35. Van Woensel, T., Van Donselaar, K., Broekmeulen, R., Fransoo, J. (2007). Consumer Responses to Shelf Out of Stocks of Perishable Products // International Journal of Physical Distribution and Logistics Management. Vol 37, Issue 9, p. 704-714. doi: 10.1108/09600030710840822.10.1108/09600030710840822
Open DOI Search in Google Scholar Back to article
36. Vasconcellos, L. H. R., Sampaio, M. (2009). The Stockouts Study: An Examination of the Extent and the Causes in the Sao Paulo Supermarket Sector // Brazilian Administration Review, Curitiba. Vol. 6, No. 3, Art. 6, pp. 263-279. doi: 10.1590/S1807-76922009000300007.10.1590/S1807-76922009000300007
Open DOI Search in Google Scholar Back to article
37. Verbeke, W., Farris, P., Thurik, R. (1998). Consumer Response to the Preferred Brand Out of Stock Situation // European Journal of Marketing. Vol. 32, Issue 11/12, p.1008-1028. doi: 10.1108/03090569810243640.10.1108/03090569810243640
Open DOI Search in Google Scholar Back to article
38. Walter, C. K., Grabner, J. R. (1975). Stockout Models: Empirical Tests in a Retail Situation // Journal of Marketing. Vol. 39, No. 3, p. 56-68.10.2307/1250902
Open DOI Search in Google Scholar Back to article
39. Zinn, W., Liu, P. C. (2001). Consumer Response to Retail Stockouts // Journal of Business Logistics. Vol. 22, No. 1, p. 49-71. doi: 10.1002/j.2158-1592.2001.tb00159.x.10.1002/j.2158-1592.2001.tb00159.x
Open DOI Search in Google Scholar Back to article

Articles in this issue

DOI: https://doi.org/10.1515/mosr-2018-0007 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142

Journal RSS Feed

Language: English

Page range: 103 - 116

Submitted on: May 10, 2018

Published online: Oct 4, 2018

Published in print: Jun 1, 2018

Published by: Vytautas Magnus University, Faculty of Economics and Management

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

stockout consequences

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Human resources, labor practice, job and career

© 2018 Lidia Sanchez-Ruiz, Beatriz Blanco, Asta Kyguolienė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 79 (2018): Issue 1 (June 2018)