Authors
Lidia Sanchez-Ruiz
Business and Management Department, Faculty of Economics and Management, University of Cantabria, Facultad CCEE y Empresariales, Santander
Beatriz Blanco
Business and Management Department, Faculty of Economics and Management, University of Cantabria, Facultad CCEE y Empresariales, Santander
Asta Kyguolienė
Marketing Department, Faculty of Economics and Management, Vytautas Magnus University, Kaunas