Content Marketing Decisions for Effective Internal Communication

Aušra Pažėraitė; Rūta Repovienė

doi:10.1515/mosr-2018-0008

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Content Marketing Decisions for Effective Internal Communication

Management of Organizations: Systematic Research

Volume 79 (2018): Issue 1 (June 2018)

By: Aušra Pažėraitė and Rūta Repovienė

Open Access

|Oct 2018

Abstract

The paper focuses on the assumption that new marketing and communication concepts, including content marketing, provide new opportunities for internal communication. The problem solved in this paper argues how content marketing decisions can contribute to effective internal communication. Based on scientific literature analysis, a theoretical-hypothetical model of the content marketing decisions’ contribution to the effective internal communication is presented.

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