Have a personal or library account? Click to login
Features of Employer Attractiveness on Lithuanian Business Organizations: Employees’ Perceptions Cover

Features of Employer Attractiveness on Lithuanian Business Organizations: Employees’ Perceptions

Open Access
|Jul 2017

References

  1. 1. Alnıacik, E., Alnıacik, U. (2012). Identifying Dimensions of Attractiveness in Employer Branding: Effects of Age, Gender, and Current Employment Status // Procedia-Social and Behavioral Sciences. Vol. 58, p. 1336-1343. doi: 10. 1016/j.sbspro.2012.09.1117.
  2. 2. Ambler, T., Barrow, S. (1996). The Employer Brand // Journal of Brand Management. Vol. 4, No. 3, p. 185-206. doi: 10.1057/bm.1996.42.
  3. 3. Arachchige, B. J., Robertson, A. (2011). Business Student Perceptions of a Preferred Employer: A Study Identifying Determinants of Employer Branding // The IUP Journal of Brand Management. Vol. 8, No. 3, p. 25-46.
  4. 4. Argenti, P. A., Druckenmiller, B. (2004). Reputation and the Corporate Brand // Corporate Reputation Review. Vol. 6, No. 4, p. 368-374. doi: 10.1057/palgrave.crr.1540005.
  5. 5. Backhaus, K., Tikoo, S. (2004). Conceptualizing and Researching Employer Branding // Career Development International. Vol. 9, No. 5, p. 501-517. doi: 10.1108/13620430410550754.
  6. 6. Bains, G. (2015). Empirical Evidence on Employer Branding and Its Impact on the Formation of Psychological Contract // JIMS8M: The Journal of Indian Management & Strategy. Vol. 20, No. 2, p. 28-35. doi: 10.5958/0973 9343.2015.00013.7.
  7. 7. Balmer, J. (1995). Corporate Branding and Connoissership // Journal of General Management. Vol. 21, No. 1, p. 24-47. doi: 10.1108/03090560 110382101.
  8. 8. Beattie, A. (2016). Employer Branding in Corporate Organizations: How to Pass the Cocktail Party Test. - Disertation. doi: 11299/182050.
  9. 9. Berthon, P., Ewing, M., Hah, L. L. (2005). Captivating Company: Dimensions of Attractiveness in Employer Branding // International Journal of Advertising. Vol. 24, No. 2, p. 151-172. doi: 10.1080/02650487.2005.11072912.
  10. 10. Bloomberg Financial Services Gender-Equality Index Reveals Global Progress. Internet access: [accessed January 8, 2017].
  11. 11. Brexendorf, T. O., Kernstock, J. (2007). Corporate Behaviour vs Brand Behaviour: Towards an Integrated View // Journal of Brand Management. Vol. 15, No. 1, p. 32-40. doi: 10.1057/palgrave. bm.2550108.
  12. 12. Career Reviews. Internet access: [accessed November 15, 2016].
  13. 13. Company Reviews. Internet access: [accessed November 15, 2016].
  14. 14. Davies, G. (2008). Employer Branding and Its Influence on Managers // European Journal of Marketing. Vol. 42, No. 5/6, p. 667-681. doi: 10.1108/03090560810862570.
  15. 15. Edwards, M. R. (2009). An Integrative Review of Employer Branding and OB Theory // Personnel Review. Vol. 39, No. 1, p. 5-23. doi: 10.1108/00483481011012809.
  16. 16. European Diversity Awards. Internet access: [accessed February 1, 2017].
  17. 17. Erdem, T., Swait, J. (2004). Brand Credibility, Brand Consideration, and Choice // Journal of Consumer Research. Vol. 31, No. 1, p. 191-198. doi: 10.1086/383434.
  18. 18. Foster, C., Punjaisri, K., Cheng, R. (2010). Exploring the Relationship Between Corporate, Internal and Employer Branding // Journal of Product & Brand Management. Vol. 19, No. 6, p. 401-409. doi: 10.1108/10610421011085712.
  19. 19. Harris, F., de Chernatony, L. (2001). Corporate Branding and Corporate Brand Performance // European Journal of marketing. Vol. 35, No. 3/4, p. 441-456. doi: 10.1108/03090560110382101.
  20. 20. Hulberg, J. (2006). Integrating Corporate Branding and Sociological Paradigms: A Literature Study // Journal of Brand Management. Vol. 14, No.1, p. 60-73. doi: 10.1057/palgrave.bm.2550054.
  21. 21. Išrinkti patraukliausieji darbdaviai 2014. Prieiga internete: [žiūrėta 2016 09 18].
  22. 22. Keller, K. L., Lehmann, D. R. (2006). Brands and Branding: Research Findings and Future Priorities // Marketing Science. Vol. 25, No. 6, p. 740-759. doi: 10.1287/mksc.1050.0153.
  23. 23. Lietuvos draudimo tyrimas - gyventojai savo darbdavius vertina 7 balais iš 10. Prieiga internete: [žiūrėta 2016 11 10].
  24. 24. Lievens, F., Slaughter, J. E. (2016). Employer Image and Employer Branding: What We Know and What We Need to Know // Annual Review of Organizational Psychology and Organizational Behavior. Vol. 3, p. 407-440. doi: 10.1146/annurev-orgpsych-041015-062501.
  25. 25. Lievens, F., Van Hoye, G., Anseel, F. (2007). Organizational Identity and Employer Image: Towards a Unifying Framework // British Journal of Management. Vol. 18, No. 1, p. 45-59. doi: 10. 1111/j.1467-8551.2007.00525.x.
  26. 26. Maxwell, R., Knox, S. (2009). Motivating Employees to “Live the Brand”: A Comparative Case Study of Employer Brand Attractiveness within the Firm // Journal of Marketing Management. Vol. 25, No. 9-10, p. 893-907. doi: 10. 1362/026725709X479282.
  27. 27. Most Attractive Employers in Europe: German Companies Close in on Google. Internet access: [accessed January 20, 2017].
  28. 28. Moroko, L., Uncles, M. (2005). Employer Branding - the Case for a Multidisciplinary Process Related Empirical Investigation / In ANZMAC 2005 Conference: Branding, p. 52-57.
  29. 29. Patraukliausias darbdavys 2014 m. Tyrimo apžvalga. Prieiga internete: [žiūrėta 2016 11 10].
  30. 30. Patraukliausias darbdavys 2016. Prieiga internete: [žiūrėta 2016 11 01].
  31. 31. Patraukliausi darbdaviai, kur norėtų dirbti lietuviai. Prieiga internete: [žiūrėta 2016 11 01].
  32. 32. Patraukliausio darbdavio rinkimai. Prieiga internete: [žiūrėta 2017 01 15].
  33. 33. Rampl, V. L., Kenning, P. (2014). Employer Brand Trust and Affect: Linking Brand Personality to Employer Brand Attractiveness // European Journal of Marketing. Vol. 48, No. 1/2, p. 218-236. doi: 10.1108/EJM-02-2012-0113.
  34. 34. Ritson, M. (2002). Marketing and HE Collaborate to Harness Employer Brand Power // Marketing. Vol. 24, No. 24.
  35. 35. Schmitt, B. H. (2000). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate // Simon and Schuster.
  36. 36. Schmitt, B. H. (2010). Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers. - John Wiley & Sons.
  37. 37. Sivertzen, A. M., Nilsen, E. R., Olafsen, A. H. (2013). Employer Branding: Employer Attractiveness and the Use of Social Media // Journal of Product & Brand Management. Vol. 22, No. 7, p. 473-483. doi: 10.1108/JPBM-09-2013-0393.
  38. 38. Sokro, E. (2012). Impact of Employer Branding on Employee Attraction and Retention // European Journal of Business and Management. Vol. 4, No. 18, p. 164-173.
  39. 39. Van Hoye, G., Bas, T., Cromheecke, S., Lievens, F. (2013). The Instrumental and Symbolic Dimensions of Organisations’ Image as an Employer: A Large‐scale Field Study on Employer Branding in Turkey // Applied Psychology. Vol. 62, No. 4, p. 543-557. doi: 10.1111/j.1464-0597.2012.00495.x.
  40. 40. Van Hoye, G., Lievens, F. (2015). Rekrutering en Employer Branding / In Human Resource Management: Back to Basics. - LannooCampus, p. 116-163.
  41. 41. Wilden, R., Gudergan, S., Lings, I. (2010). Employer Branding: Strategic Implications for Staff Recruitment // Journal of Marketing Management. Vol. 26, No. 1-2, p. 56-73. doi: 10.1080/ 02672570903577091.
  42. 42. World’s Most Attractive Employers - Business Student 2015. Internet access: [accessed November 10, 2016].
  43. 43. World’s Most Attractive Employers - Engineering/ IT student 2015. Internet access: [accessed November 10, 2016].
DOI: https://doi.org/10.1515/mosr-2017-0001 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
Language: English
Page range: 7 - 23
Submitted on: Mar 23, 2017
|
Accepted on: May 30, 2017
|
Published on: Jul 1, 2017
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2017 Irena Bakanauskienė, Rita Bendaravičienė, Laima Barkauskė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.