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From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing Cover

From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing

NIM Marketing Intelligence Review
Volume 9 (2017): Issue 1 (May 2017)
By: Werner Reinartz and  Monika Imschloß  
Open Access
|Apr 2017
DOI: https://doi.org/10.1515/gfkmir-2017-0007 | Journal eISSN: 2628-166X
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Language: English
Page range: 42 - 47
Published on: Apr 27, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Digitalization,
POS,
Retailing,
Ambient Shopping,
Customer Need
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2017 Werner Reinartz, Monika Imschloß, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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