Authors
Werner Reinartz
Professor of Retailing and Customer Management, University of Cologne, Germany
Monika Imschloß
IFH Junior Professor of Marketing and Retailing, University of Cologne, Germany
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing
By: Werner Reinartz and Monika Imschloß
DOI: https://doi.org/10.1515/gfkmir-2017-0007 | Journal eISSN: 2628-166X
Language: English
Page range: 42 - 47
Published on: Apr 27, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2017 Werner Reinartz, Monika Imschloß, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.