From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing Cover

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From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing

NIM Marketing Intelligence Review

Volume 9 (2017): Issue 1 (May 2017)

By: Werner Reinartz and Monika Imschloß

Open Access

|Apr 2017

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DOI: https://doi.org/10.1515/gfkmir-2017-0007 | Journal eISSN: 2628-166X

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Language: English

Page range: 42 - 47

Published on: Apr 27, 2017

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Digitalization,

Ambient Shopping,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2017 Werner Reinartz, Monika Imschloß, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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