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NIM Marketing Intelligence Review
Volume 8 (2016): Issue 2 (November 2016)
Volume 8 (2016): Issue 2 (Nov 2016)
NIM Marketing Intelligence Review
Open Access
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NIM Marketing Intelligence Review
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Issue 2 (November 2016) - Marketing and Data Science
Issue 1 (May 2016) - Responsible Marketing
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
Oct 2016
Abstract
Editorial
Bernd Skiera
Open Access
|
Oct 2016
Abstract
Data, Data and Even More Data: Harvesting Insights From the Data Jungle
Bernd Skiera
Open Access
|
Oct 2016
Abstract
Marketing and Data Science: Together the Future is Ours
Pradeep Chintagunta
,
Dominique M. Hanssens
and
John R. Hauser
Open Access
|
Oct 2016
Abstract
On Storks and Babies: Correlation, Causality and Field Experiments
Anja Lambrecht
and
Catherine E. Tucker
Open Access
|
Oct 2016
Abstract
Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions
Martin Spann
,
Dominik Molitor
and
Stephan Daurer
Open Access
|
Oct 2016
Abstract
Using Big Data for Online Advertising Without Wastage: Wishful Dream, Nightmare or Reality?
Mark Grether
Open Access
|
Oct 2016
Abstract
The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive
Katherine N. Lemon
Open Access
|
Oct 2016
Abstract
Data Analysis Trumps Specialist Advice: How Direct Banks Function
Bernd Skiera
Open Access
|
Oct 2016
Abstract
Big Data in Market Research: Why More Data Does Not Automatically Mean Better Information
Volker Bosch
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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