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NIM Marketing Intelligence Review
Volume 7 (2015): Issue 2 (November 2015)
Volume 7 (2015): Issue 2 (Nov 2015)
NIM Marketing Intelligence Review
Open Access
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Issue 2 (November 2015) - Marketing Meets Product Design
Issue 1 (May 2015) - Truly Accountable Marketing
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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10 articles
Open Access
|
Nov 2015
Abstract
Editorial
Jan R. Landwehr
and
Andreas Herrmann
Open Access
|
Nov 2015
Abstract
Marketing and Product Design: A Rocky Love Affair
Jan R. Landwehr
and
Andreas Herrmann
Open Access
|
Nov 2015
Abstract
Design for Affect: A Core Competency for the 21st Century
Ravindra Chitturi
Open Access
|
Nov 2015
Abstract
Choosing Beauty and Feeling Good: How Attractive Product Design Increases Self-Affirmation
Claudia Townsend
Open Access
|
Nov 2015
Abstract
Here’s Lookin’ at You, Kid: On the Instinctive Attractive Effect of Product Faces
Jan R. Landwehr
Open Access
|
Nov 2015
Abstract
Strategically Integrated Design – Helping Brands to Keep Their Promises
Michael Krohn
Open Access
|
Nov 2015
Abstract
Predicting Preferences for Innovative Design: The “Repeated Evaluation Technique” (RET)
Claus-Christian Carbon
Open Access
|
Nov 2015
Abstract
Beyond Aesthetics: Seeing Form and Believing in Function
JoAndrea Hoegg
Open Access
|
Nov 2015
Abstract
Design and Iconic Brands
Open Access
|
Nov 2015
Abstract
How Good is Your User Experience? Measuring and Designing Interactions
Raimund Wildner
,
Christine Kittinger-Rosanelli
and
Tim Bosenik
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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