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NIM Marketing Intelligence Review
Volume 7 (2015): Issue 1 (May 2015)
Volume 7 (2015): Issue 1 (May 2015)
NIM Marketing Intelligence Review
Open Access
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NIM Marketing Intelligence Review
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Issue 2 (November 2015) - Marketing Meets Product Design
Issue 1 (May 2015) - Truly Accountable Marketing
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
Apr 2015
Abstract
Editorial
Open Access
|
Apr 2015
Abstract
Truly Accountable Marketing: The Right Metrics for the Right Results
Koen Pauwels
Open Access
|
Apr 2015
Abstract
Marketing and Organic Revenue Growth
Donald R. Lehmann
Open Access
|
Apr 2015
Abstract
Closing the Gap between Marketing and Finance: The Link to Driving Wise Marketing Investment
David J. Reibstein
Open Access
|
Apr 2015
Abstract
Mind-Set Metrics: Consumer Attitudes and the Bottom Line
Shuba Srinivasan
Open Access
|
Apr 2015
Abstract
True Synergy for Real Effects: How to Control Integrated Marketing Successfully
Prasad A. Naik
and
Kay Peters
Open Access
|
Apr 2015
Abstract
Keeps Working and Working and Working … The Long-Term Impact of Advertising
Dominique Hanssens
Open Access
|
Apr 2015
Abstract
From Metrics to Action - Interview with Nicholas Chesterton, Unilever
Open Access
|
Apr 2015
Abstract
The Long-Term ROI of TV Advertising in a Digital World
Raimund Wildner
and
Guido Modenbach
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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