Have a personal or library account? Click
here
to login
Paradigm
reference-global.com
Content
Services
Paradigm
Partners
Contact
Journals
NIM Marketing Intelligence Review
Volume 6 (2014): Issue 1 (May 2014)
Volume 6 (2014): Issue 1 (May 2014)
NIM Marketing Intelligence Review
Open Access
Download
Download
Journal details
Journal details
For authors
Table of contents
Documents
Previous issue
NIM Marketing Intelligence Review
Next issue
All volumes and issues in this journal
Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Issue 2 (November 2014) - Social Brand Engagement
Issue 1 (May 2014) - Emotions in Marketing
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Load more
9 articles
Open Access
|
Jul 2014
Abstract
Editorial
Andrea Gröppel-Klein
Open Access
|
Jul 2014
Abstract
No Motion without Emotion: Getting Started with Hard Facts on a Soft Topic
Andrea Gröppel-Klein
Open Access
|
Jul 2014
Abstract
Stressed Out: How Stress Develops and How to Cope with it
Marcello Mortillaro
and
Klaus R. Scherer
Open Access
|
Jul 2014
Abstract
Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions
Michel Tuan Pham
Open Access
|
Jul 2014
Abstract
Breaking Up is Hard to Do: The Ups and Downs of Divorcing Brands
Susan Fournier
Open Access
|
Jul 2014
Abstract
There´s No Passion; I Need Passion: Why Some Brands Excite Consumers So Much
Andrea Hemetsberger
Open Access
|
Jul 2014
Abstract
Do Pleasant Emotional Ads Make Consumers Like Your Brand More?
Maggie Geuens
,
Patrick De Pelsmacker
and
Michel Tuan Pham
Open Access
|
Jul 2014
Abstract
Success with pleasure: MIR interview with Helmut Meysenburg, Head of Brand Strategies, Market Research and Competition at BMW Group
Open Access
|
Jul 2014
Abstract
Writ Large on Your Face: Observing Emotions Using Automatic Facial Analysis
Anja Dieckmann
and
Matthias Unfried
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
Journal RSS Feed