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NIM Marketing Intelligence Review
Volume 5 (2013): Issue 1 (May 2013)
Volume 5 (2013): Issue 1 (May 2013)
NIM Marketing Intelligence Review
Open Access
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
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Issue 2 (November 2013)
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10 articles
Open Access
|
Jul 2014
Abstract
Editorial
Hermann Diller
Open Access
|
Jul 2014
Abstract
Do Referral Programs Increase Profits
Philipp Schmitt
,
Bernd Skiera
and
Christophe Van den Bulte
Open Access
|
Jul 2014
Abstract
What’s Your Experience With … ? C2C Communication Helps Sell Your Products
M. T. Adjei
,
S. M. Noble
and
C. H. Noble
Open Access
|
Jul 2014
Abstract
Emotion and Virality: What Makes Online Content Go Viral?
Jonah Berger
and
Katherine L. Milkman
Open Access
|
Jul 2014
Abstract
Demystifying Disruption: On the Hazard of Being Replaced by New Technology
Ashish Sood
and
Gerard J. Tellis
Open Access
|
Jul 2014
Abstract
Line Extension Asymmetry: Higher Quality Line Extensions Help, Lower Quality Extensions Do Only a Little Harm
Timothy B. Heath
,
Devon DelVecchio
and
Michael S. McCarthy
Open Access
|
Jul 2014
Abstract
Gut Liking for the Ordinary: How Product Design Features Help Predict Car Sales
Jan R. Landwehr
,
Aparna A. Labroo
,
Patricia C. Ellison
and
Andreas Herrmann
Open Access
|
Jul 2014
Abstract
Motivating Salespeople to Sell New Products: What Makes Them Try Harder to Spur on Sales?
MIR Editors,
Open Access
|
Jul 2014
Abstract
Buy One, Get One Free: How Framing Sales Promotions Affects the Whole Shopping Basket
MIR Editors
Open Access
|
Jul 2014
Abstract
How Sales Promotions Change Over Time
MIR Editors
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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