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NIM Marketing Intelligence Review
Volume 4 (2012): Issue 2 (November 2012)
Volume 4 (2012): Issue 2 (Nov 2012)
NIM Marketing Intelligence Review
Open Access
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Issue 2 (November 2012)
Issue 1 (May 2012)
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8 articles
Open Access
|
Jul 2014
Abstract
Editorial
Hermann Diller
Open Access
|
Jul 2014
Abstract
When Is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications
Andrea Godfrey
,
Kathleen Seiders
and
Glenn B. Voss
Open Access
|
Jul 2014
Abstract
To Close or not to Close? Assessing the Impact of Outlet Closures on Retail Chains
Hans Haans
and
Els Gijsbrechts
Open Access
|
Jul 2014
Abstract
I Will … Sooner or Later. Predicting Whether and When Consumers Intend to Adopt New Technologies
Koert van Ittersum
and
Fred M. Feinberg
Open Access
|
Jul 2014
Abstract
Off-The-Shelf or Tailored to Your Needs: Is Customization Always Superior?
Neeraj Bharadwaj
,
Rebecca Walker Naylor
and
Frenkel Ter Hofstede
Open Access
|
Jul 2014
Abstract
Sibling Rivalry: Estimating Cannibalization Rates for Innovations
Harald J. van Heerde
,
Shuba Srinivasan
and
Marnik G. Dekimpe
Open Access
|
Jul 2014
Abstract
Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier
John Roberts
,
Peter Danaher
,
Ken Roberts
and
Alan Simpson
Open Access
|
Jul 2014
Abstract
Creating Crystal Experiences MIR talks to Alexander Linder, Director Corporate Consumer and Market Insights (CCMI), Daniel Swarovski Corporation AG
Christine Kittinger-Rosanelli
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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