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NIM Marketing Intelligence Review
Volume 12 (2020): Issue 1 (May 2020)
Volume 12 (2020): Issue 1 (Apr 2020)
NIM Marketing Intelligence Review
Open Access
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NIM Marketing Intelligence Review
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Issue 2 (November 2020) - The Reputation Economy
Issue 1 (May 2020) - Crowd Innovation: Hype or Help
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
Apr 2020
Abstract
Editorial
Kurt Matzler
Open Access
|
Apr 2020
Abstract
Crowd Innovation: The Philosopher’s Stone, a Silver Bullet, or Pandora’s Box?
Kurt Matzler
Open Access
|
Apr 2020
Abstract
How to Manage Crowdsourcing Platforms Effectively
Ivo Blohm
,
Shkodran Zogaj
,
Ulrich Bretschneider
and
Jan Marco Leimeister
Open Access
|
Apr 2020
Abstract
Strategies for Leveraging Crowds
Linus Dahlander
and
Henning Piezunka
Open Access
|
Apr 2020
Abstract
How to Prevent Crowdsourcing Disasters and Leverage Positive Side Effects of Open Innovation
Johann Füller
,
Katja Hutter
and
Niclas Kröger
Open Access
|
Apr 2020
Abstract
Open Strategy: The Inclusion of Crowds in Making Strategies
Christian Stadler
,
Julia Hautz
and
Stephan Friedrich von den Eichen
Open Access
|
Apr 2020
Abstract
Motivating Crowds to Do Good: How to Build Crowdsourcing Platforms for Social Innovation
Thomas Kohler
and
Henry Chesbrough
Open Access
|
Apr 2020
Abstract
Crowdsourcing at NASA: About the Work Behind Having Others Do the Work
Ryon Stewart
Open Access
|
Apr 2020
Abstract
Case Study “Crowdsourcing@Rivella”: In Search of New Flavors
Silvan Brauen
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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